Pros And Cons Of Multicultural Teams - 1458 Words

Today, globalization is getting more and more common. For example, from 2006 to 2016, percent of international students at UCSD grew from 3% to %19. Under such a circumstance, multicultural teams will likely be built. In a multicultural team, people with different nationalities and cultures will work together, and different cultural competencies can bring both shared preferences and conflict. Therefore, it’s important for leaders of multicultural teams to take advantage of cultural differences and deal with conflict at the same time to maximize productivity. To show the potential pros and cons of multicultural teams, I build a hypothetical team consist of me, a typical Japanese and a typical American according to Erin Meyer’s cultural map.†¦show more content†¦On the other side, when high-context Japanese gets low-context assignments, he might waste time on redundant work. Since I am neutral, I can understand both high-context and low-context assignments in som e case, so I can work as a translator to translate communications for them. However, this is not a long-term solution for two reasons: I might fail to understand very high-context or low-context communications, and also I will spend too much time and energy on translation instead of work. To really get rid of communication problems, we three need to build up the consensus among us. In high-context cultures, communication doesn’t need to be too precise because people have agreed on expressions. When someone says something, the others can read between lines naturally because this is the communication system they know. For my team, it’s inevitable that there will be communication problems at the beginning because we are diverse. After we have problems, each of us should learn from it, figure out what was the true meaning behind those expressions and modify our way of expressing and understanding. Erin Meyer asks leaders to â€Å"adjust, and readjust, your position† , and I think each member of a team should adjust to different cultures. During the process of learning, American will get to know about high-context communication, and Japanese will learn about low-context communication. This will not only help them work on my team, but also suchShow MoreRelatedWhat Diversity Can Make Your Company?1435 Words   |  6 Pagesperson per every language spoken in the United States. However it is important that companies make an effort to hire a diverse workforce. There are many pros to hiring diversity, for example an increase in sales due to a larger market, better customer service, and a more expansive knowledge of customers’ needs. Wherever there are pros, there are always cons, diversity can make your company appear less of an ‘American Company’. While calling customer service many American customers are easily annoyed withRead MoreAcer, Inc. – Taiwan’s Rampaging Dragon1432 Words   |  6 Pagesorganization are put together in working, training or social situations, including staffing multicultural teams, encouraging international mobility to various training courses, conferences and parties† (Kottolli, 2006. p. 1). The pro side of developing a global staff is that the strategies the organization implements will be more tailored to global operations and the solutions will be formed from a multicultural stand point. The down side to having a global experienced staff is the possibility of losingRead MoreClub Med (B) Case Study2966 Words   |  12 PagesTraining Module after recruited, informing and training the GO’. * Be more efficient on recruiting GO’s, reducing the waste of time and capital on â€Å"stocking† GO’s not allocated, yet. 2) Is Go turnover really a problem at Club Med? What are the pros and cons of high turnover? First of all, it is important to notice that Club Med has a high turnover in the American Zone (nearly 50% of turnover rate) and a minor rate in European Zone (25% of turnover rate). Jack Amazallag, director of Human ResourcesRead MoreClub Med (B) Case Study2977 Words   |  12 PagesModule after recruited, informing and training the GO’. * Be more efficient on recruiting GO’s, reducing the waste of time and capital on â€Å"stocking† GO’s not allocated, yet. 2) Is Go turnover really a problem at Club Med? What are the pros and cons of high turnover? First of all, it is important to notice that Club Med has a high turnover in the American Zone (nearly 50% of turnover rate) and a minor rate in European Zone (25% of turnover rate). Jack Amazallag, director of Human ResourcesRead MoreCross Cultural Relationships1105 Words   |  5 Pagesthe cultural challenges in managing people in a globalized workplace. Cross cultural management addresses topics including cross-cultural communication and understanding at both interpersonal and inter-organizational levels, leading multicultural and global virtual teams, cross-cultural leadership, managing cross-cultural joint ventures, transferring managerial practices across cultures, and managing international assignments. To understand what is cross cultural relationship, we first need to understandRead MoreWhat Is Cultural Intelligence (Cq)?. The Cultural Intelligence1494 Words   |  6 Pagesand to build and maintain relationships (Rahim, Kim, Jasimuddin, Soranastaporn, Rahman, 2014). CQ Pros Culturally intelligent employees are generally emotionally mature, and have good general social skills which gives them the ability to increase innovation and creativity, as they bring together diverse resources and help the organization make the most of the various viewpoints from a multicultural workforce. Cultural intelligence provides many benefits to the organization, including: †¢ ProductiveRead MoreLeadership Styles Between Western And Non Western Cultures2078 Words   |  9 Pagesto the multicultural organisations. Leadership styles of managers are highly important in terms of managing the team of followers, which has a correlation to the productivity and results that the team would achieve in the future. By having good management, it contributes to the success of the organisation. Hence, it is vital to identify the different leadership styles especially in different cultures to suit the working environment and culture of the organization. In the present multicultural globalRead MoreDiversity in Multi-Cultural Teams Creates Potential Advantages2825 Words   |  12 PagesMMM028 COMPARATIVE AND INTER-CULTURAL MANAGEMENT Diversity in multi-cultural teams creates potential advantages. Discuss.   In the recent years, the movement of the modern business are very much according to the globalisation of the worlds economy, which resulted in the increasing amount of international businesses, global economic competition, and the difference/divergence within the organisations. Globalisation creates international business environment that requires businessesRead MoreIntroduction. While Organizations Are Complex And Seemingly1457 Words   |  6 PagesIntroduction While organizations are complex and seemingly â€Å"living† organisms teeming with people, this complexity increases when it expands outside its home borders. Multinational corporations have carefully weighed the pros and cons of moving to a global level and developed a solid understanding of the various cultures in countries worldwide. This understanding is not always as solid as managers may think because uncertainties and other areas not considered arise. These may include formulatingRead MoreCase 3-1 The Parable of the Sadhu1637 Words   |  7 Pagesand took off.† Ask the students if they have ever seen such a situation in their lives? Have the students ever observed student-teams told by the professor for the last team out of the classroom to clean up, turn off lights and lock the door? Yet, when the last team walks out of the classroom, often the instructions are forgotten. Each team may blame other teams for not doing their part. Is it true that individuals tend to lose their responsibility in groups? Is it easier to hide in a group

Marketing and Sponsorship - 4815 Words

The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10, No. 1, 1991 Title: Author(s): Source: Issue: The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of Advertising Vol. 10, No. 1, 1991 The role of sponsorship in the marketing communications mix Tony Meenaghan This article examines the development of commercial sponsorship as a legitimate marketing communications option available to management. Initial attention focuses on the causes of sponsorship emergence, the current developments in this growing industry and the prospects therein. Sponsorship s role on behalf of management is†¦show more content†¦In 1984 comparative figures for sponsorship as a percentage of total advertising spend showed considerable variation even among the more developed economies. As can be seen from Table 3, sponsorship in Italy was estimated at nine per cent of total advertising expenditure compared with only 1.4 per cent in the US market (AGB, 1986). These estimates of sponsorship spending do not include the expenditure which is necessary to ensure the proper exploitation of the chosen sponsorship. The acknowledged industry norm is that expenditure at least equal to the direct sponsorship costs is necessary for adequate exploitation. TABLE 3: SPONSORSHI P EXPENDITURE AS A PERCENTAGE OF ADVERTISING EXPENDITURE IN 1984 (US$ MILLION) Country Italy US UK West Germany Netherlands Advertising expenditure 2,580 73,380 5,670 5,192 2,003 Sponsorship expenditure 226 1,000 157 98 55 % 8.8 1.4 2.8 1.9 2.8 Source: Advertising Associations Driving forces behind sponsorship s development The dramatic growth of commercial sponsorship as a marketing activity is probably due to the followingShow MoreRelatedSponsorship Is A Marketing Communication Tool1281 Words   |  6 PagesSponsorship is a marketing communication tool in the marketing theory of 4Cs. 4Cs means consumer wants and needs, cost to satisfy, convenience to buy and communication. In parallel with fierce marketing competition, an increasing number of companies choose sponsorship to gain their market share and expand brand influence, especially the increasingly popular sport sponsorship. Therefore, sport sponsorship could be of great significance to enhance brand equity. Based on an example that the BarclaysRead MoreSponsorship and the Marketing Mix Throughout Vodafone Essay1440 Words   |  6 PagesSponsorship and the Marketing Mix Throughout Vodafone Throughout the course of my investigation, I am going to look at how Vodafone uses the marketing mix and how this is beneficial to them as a company. Also how they get their message of the company across to the public. I intend to use both primary and secondary research throughout my investigation as it will be helpful in gathering my information. I aim to produce a questionnaire or survey for the public andRead MoreReview Of Getting Bang For The Buck Sports Sponsorships Essay923 Words   |  4 PagesSports Sponsorships Type of source: Website Objective as it evaluates data Author: Jeremy Gregg Date: 1 March 2015 Author background information: Jeremy Gregg is a 3 times TED X speaker dealing with entrepreneurial ventures. Website address: http://directsellingnewscom/index.php/view/getting_bang_for_the_buck_in_sports_sponsorships#.VyeUE2_KHIY Summary In this source Jeremy Gregg discusses the reasons for the increase in the popularity of sports sponsorships, providingRead MoreSports Industry: Sponsorship1324 Words   |  6 PagesSponsorship - Chapter 15 Multiple Choice 1. When the Dayton Dragons opened the gates of their new field in April of 2000 with what the team dubbed the â€Å"world’s largest outdoor billboard† they were using the strategy of: A. advertising clutter B. representing 75-300 sponsors C. dominant identity D. sponsorship overload Page: 362 2. The continuing influx of new sport leagues, teams, and events has created: A. more and more options for companies large and small to engage in sportRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitionsRead MoreMarketing Analysis : The Hershey Company Essay1686 Words   |  7 PagesCorporate sponsorships have been proved effective over and over again in the recent times. Especially, when both the sponsor and the organization which is sponsored are in-line with their mission then it has always been a win-win situation. On October 2015, The Hershey Company signed a 5 year sponsorship deal with United States Olympic Committee, which made the famous chocolate company an official sponsor for 2016 Rio Olympics and Paralympics games through 2020 Tokyo Ol ympic Games. Though USCO receivesRead MoreOlympics1429 Words   |  6 Pagescaring for U.S. athletes along with other professional sports vying for corporate sponsorship, made obtaining funding difficult. Thus, the USOC was challenged with persuading corporate benefactors that investing in the Olympic Games was a lucrative and cost effective venture (O’Rourke, 2010). Therefore, the methods used by the USOC to persuade companies to invest as well as motivating factors underlying corporate sponsorship are explored. Case Analysis Persuasion Message The ability to communicateRead MoreCorporate Sponsorships Throughout Olympic History787 Words   |  4 PagesCorporate Sponsorships Throughout Olympic History   The Sochi 2014 Olympic Winter Games were successfully staged with the support of ten Worldwide Olympic Partners (Olympics.org, 2017). The partners provided a variety of products, services, technologies, expertise, and financial resources, creating unique contributions as well as innovative marketing programs that promoted their Olympic sponsorships, support the athletes, and spread the Olympic values around the world, which included (Olympics.orgRead MoreBackground. Inemerging Art Cities And Developing Countries(Bogotà ¡,1311 Words   |  6 PagesThe strategy: Realize, promote, and plan the production of a mini-series that consists of 10 episodes about the 10 emerging art cities of today s society. After having a pilot, production and marketing plan the idea is to find a cultural platform to back the project so that it can be submitted for sponsorship opportunities in airlines, car brands, traveling platforms, etc. Why would cities, artists, and organizations/companies use this service: Developing countries and emerging art cities are inRead MoreRunning Head: Ambush Marketing Case Study1020 Words   |  5 PagesAMBUSH MARKETING CASE STUDY 1 AMBUSH MARKETING CASE STUDY 4 Ambush Marketing Case Study Hieu Le Columbia Southern University Ambush Marketing Case Study In the Successfully leveraging high-profile events to raise brand profile, Datamonitor (2010) demonstrate the identity of Ambush Marketing, which reflects that Bavaria Beer implemented this marketing tactics

Kant’s Formula of Humanity free essay sample

So will such that the maxim of your will could become a universal law for all men. Kant is saying your actions, based on good will, can apply to all; so that good moral judgments made can become universal for everyone. Kant believed a person’s motive, his intentions of an action are what decides if the action is morally right or wrong—not the end result of that action or decision. Kant’s categorical imperative approach says a person has the moral duty to do what is right, because it is the right thing to do, not because it may benefit them. If a person’s actions or decisions will contradict those maxims, then the action should not be taken. I agree with Kant’s theory that a person’s motive is what makes a person’s action morally right or wrong. The end result or consequence of a person’s action or decision to say or do something does not constitute morality—how you got there in the first place is what matters. We will write a custom essay sample on Kant’s Formula of Humanity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some end results do not always turn out the way we want them to, but if the intention of the action is morally right, how can you judge it as being wrong.The actions of people who lie, cheat or steal as a way to get what they want are not morally right; they are using other people as a means to their end. When you decide to act or react to a situation you need to ask yourself, â€Å"Would it be okay if everyone did what I am about to say or do? † If the answer is yes, then your motive was based on a good moral decision. I believe it is our duty to do the right thing, as this gives humanity a solid foundation to build on its rules and principles.

Love In Wuthering Heights Essay Research Paper free essay sample

Love In Wuthering Heights Essay, Research Paper Love and Lovability # 8220 ; There is no character in Wuthering Highs who is wholly loveable, who wins our sympathy completely. # 8221 ; ( Bloom 99 ) Love, in one manner or another is the force which makes people unsympathetic. In Emily Bronte # 8217 ; s Wuthering Heights, people # 8217 ; s worship for one another is the ground why no character is wholly loveable. Receiving excessively much attending spoiled Catherine Earnshaw. Heathcliff was disliked because he had to turn up without a existent household to love him. Finally, Hindley turned into a pathetic adult male because of the love that he lost. For some, fondness can alter people for the better, but for others love can be a toxicant for their psyches. Bing the lone girl, Catherine was endeared by all those around her. The firm love that her household and friends gave her soured her temperament. While on a concern trip, her male parent told his kids that they could take any gift that they wanted. We will write a custom essay sample on Love In Wuthering Heights Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Catherine, being a good rider, # 8220 ; chose a whip. # 8221 ; ( 40 ) When she learned that Heathcliff was the ground why she did non acquire her present, she responded # 8220 ; by grinning and ptyalizing at the stupid small thing. # 8221 ; ( 41 ) Since she was used to acquiring everything that she wanted, she became disdainful and had no regard for other people # 8217 ; s feelings. # 8221 ; # 8220 ; Why canst 1000 non ever be a good young girl, Cathy? # 8221 ; And she turned her face up to his, and laughed, and answered, # 8220 ; Why can non you ever be a good adult male, Father? # 8221 ; ( 47 ) Even on his deathbed, Catherine chose to annoy her male parent alternatively of soothing him. Catherine # 8217 ; s mistakes, which can be attributed to her rich upbringing, do non endear her to readers. Heathcliff, being the scoundrel of the narrative, is the most horrid character in Wuthering Heights. He manipulates everyone around him and has no respect for anyone but himself. His icky nature can be traced back to his early old ages when he was a # 8220 ; hapless, fatherless child. # 8221 ; ( 43 ) The deficiency of parental love and counsel made his life a hard one. Heathcliff was an unwanted kid who brought convulsion to a antecedently happy family. # 8220 ; So from Thursday e really get downing, he bred bad feelings in the house.† ( 42 ) Alternatively of lifting from his hapless place, he degenerated into an evil animal. When Catherine had begun to pass more clip at Thrushcross Grange with the Linton’s, Heathcliff lost his self-respect and self-respect. â€Å"If he were careless and uncared for before Catherine’s absence, he had been ten times more so since.† ( 56 ) Heathcliff’s character is genuinely tragic because his average temperament is a consequence of non acquiring the love that everyone deserves. The old proverb that # 8220 ; It is better to hold loved and lost than to hold neer loved at all, # 8221 ; is non true in Hindley # 8217 ; s instance. The way to his death began when Heathcliff moved into Wuthering Heights. In Hindley # 8217 ; s eyes, Heathcliff took his topographic point in the household. He saw Heathcliff as # 8220 ; a supplanter of his male parent # 8217 ; s fondnesss and his privileges. # 8221 ; ( 42 ) The immature vagabond was quieter and gentler so he became a front-runner of Mr. Earnshaw. Hindley # 8217 ; s luck took a bend for the worst when his married woman, Frances, died. When she passed off, a portion of himself died excessively. His common sense and reason easy disintegrated into ashes. # 8220 ; The retainers could non bear his oppressive and evil behavior long. # 8221 ; ( 68 ) He shortly turned to alcohol for redemption, but his imbibing wonts merely made him worse. Soon plenty, Hindley was # 8220 ; degrading himself past salvation, and becam e daily more noteworthy for barbarian moroseness and ferocity. # 8221 ; ( 68 ) Losing both his male parent # 8217 ; s and his married woman # 8217 ; s love changed Hindley into a vindictive adult male who was full of hatred. Love can be a glorious thing, but passionate feelings can besides turn people into hateful animals. For Catherine, excessively much love was her undoing. In Heathcliff # 8217 ; s instance, the absence of parental love doomed him to a life as a bitter, vindictive adult male. Last, lost love and heartbreak destroyed everything sort and gentle about Hindley. Love can do life seem worthwhile, but love can besides destruct all that is good about people excessively. Bronte, Emily. Wuthering Heights. New York: New American Library, 1959. Bloom, Harold. # 8220 ; Introduction # 8221 ; . Emily Bronte # 8217 ; s Wuthering Heights. Ed. H. Bloom. New York: Chelsea House, 1987. 97-100

Computers Make Life Easier

Computers Make Life Easier Free Online Research Papers Computers have made an impact in this world. From the past until the present people have been using computers for many different things. Although, theirs a lot of people who have used a computer; But they dont understand it and maybe not even appreciate it. Now, what if their werent any computers at all? Would you think itll be easy? Well, honestly I feel that computers have made our lives easier and I will answer how. Computers have been in this world since the B.C. Era, with Antikythera mechanism; which was used like a calculating mechanism. Theyre were other calculating mechanisms in that era like, abacus which means dust, astrolabe, and the slide rule. By the 1200s, a astronomical clock was built called The Castle Clock. This device was built to display the zodiac in the skies. In 1890, a Tabulating machine was manufactured by IBM which was used to punch the cards of the U.S. Census that was scheduled for that year. Later on in 19th century, other machines were manufactured by IBM; Like, the Boolean algebra, the vacuum tube, and the teleprinter. In the beginning of the 20th century, scientists thought of scientific computing which they would call them analog computers; which opened the gateway to digital computers. In the 1940s, their were many installations of digital computers. One of the installations was Suze Z3 which was manufactured to store memory and calculate. Another installation was Harvard Mark 1 manufactured by IBM and to store numbers of memory and also calculate. Another installation was Csirac, which was also used as the same as Suze Z3 And Harvard Mark 1. Back then, computers were these huge server like machines. By the 1960s, 70s, and 80s; computers were becoming machines for houses. In the 1980s IBM invented the Personal Computer as known as P.C. By the 1990s the P.C. Became a must have and with AOL introducing the Internet, their wasnt a house that didnt own a P.C. Throughout history the computers were being used and only for a few purposes. Those purposes were: to store information; to calculate major numbers; to gather up information and transfer it for one place to another; to get access to the files that they needed; and to do their jobs. Now computers are being used for everything. You can access the Internet, you can type up papers, you can construct a database, you can create a presentation, you can listen to music, and many other functions. Computers have made our lives easier just by functioning and accommodating our needs as to the new technology and the old. Everything we see, do, listen, and feel is just basic computer emotions. I think if computers were never invented then life would not only be hard but it would also be boring. And if you think about it everything is being run by computers. P.C.s have ruled the world since men built it. Without any P.C.s their wouldnt be any food, their also wouldnt be any cars, their wouldnt be any money, and I think their wouldnt be no world. Think about it, if their werent any P.C.s in the world we would have mostly nothing that we do have now: like cellphones; i pods; digital cameras; cable; Internet; and so much more. Research Papers on Computers Make Life EasierThe Project Managment Office SystemThe Masque of the Red Death Room meaningsCapital PunishmentBionic Assembly System: A New Concept of SelfIncorporating Risk and Uncertainty Factor in CapitalMarketing of Lifeboy Soap A Unilever Product19 Century Society: A Deeply Divided EraGenetic EngineeringAnalysis of Ebay Expanding into AsiaThree Concepts of Psychodynamic

Examples of Self-Fulfilling Prophecy in Sociology

Examples of Self-Fulfilling Prophecy in Sociology A self-fulfilling prophecy is a sociological term used to describe what happens when a false belief influences peoples behavior in such a way that it ultimately shapes reality. This concept has appeared in many cultures for centuries, but American sociologist Robert K. Merton coined the term and developed it for use in sociology. Today, the idea of a self-fulfilling prophecy is commonly used by sociologists as an analytic lens through which to study student performance, deviant or criminal behavior, and the impact of racial stereotypes on targeted groups. Robert K. Mertons Self-Fulfilling Prophecy In 1948, Merton used the term self-fulfilling prophecy in an article. He framed his discussion of this concept with symbolic interaction theory, which states that, through interaction, people bring about a shared definition of the situation in which they find themselves. He argued  that self-fulfilling prophecies begin as false definitions of situations, but that behavior based on the ideas attached to this false understanding recreates the situation in such a way that the original false definition becomes true. Mertons description of the self-fulfilling prophecy is rooted in the Thomas theorem, formulated by sociologists W. I. Thomas and D. S. Thomas. This theorem states that if people define situations as real, they are then real in their consequences. Both Mertons definition of self-fulfilling prophecy and the Thomas theorem reflect the fact that beliefs act as social forces. They have, even when false, the power to shape our behavior in very real ways. Symbolic interaction theory explains this by highlighting that people act in situations largely based on how they read those situations, and what they believe the situations mean to them or to the others participating in them. What we believe to be true about a situation then shapes our behavior and how we interact with the others present. In The Oxford Handbook of Analytical Sociology, sociologist Michael Briggs provides an easy three-step way to understand how self-fulfilling prophecies become true. X believes that y is p.X, therefore, does p.Because of 2, y becomes p. Examples of Self-Fulfilling Prophecies in Sociology A number of sociologists have documented the effects of self-fulfilling prophecies in education. This occurs primarily as a result of teacher expectation. The two classic examples are of high and low expectations. When a teacher has high expectations for a student and communicates those expectations to the student through his behavior and words, the student then typically does better in school than they would otherwise. Conversely, when a teacher has low expectations for a student and communicates this to the student, the student will perform more poorly in school than she otherwise would. Taking Mertons view, one can see that, in either case, the teachers expectations for the students are creating a certain definition of the situation that rings true for both the student and the teacher. That definition of the situation then impacts the students behavior, making the teachers expectations real in the behavior of the student. In some cases, a self-fulfilling prophecy is positive, but, in many, the effect is negative. Sociologists have documented that race, gender, and class biases frequently influence the level of expectations that teachers have for students. Teachers  often expect black and Latino students to perform worse than white and Asian students. They may also expect girls to perform worse than boys in certain subjects like science and math, and low-income students to perform worse than middle- and upper-income students. In this way, race, class, and gender biases, which are rooted in stereotypes, can act as self-fulfilling prophecies and actually create poor performance among the groups targeted with low expectations. This ultimately results in these groups performing poorly in school. Similarly, sociologists have documented how labeling kids delinquents or criminals leads to delinquent and criminal behavior. This particular self-fulfilling prophecy has become so common across the U.S. that sociologists have given it a name: the school-to-prison pipeline. It is a phenomenon that is also rooted in racial stereotypes, primarily ones of black and Latino boys, but documentation suggests that it affects black girls as well. Examples of self-fulfilling prophecies show how powerful our beliefs are. Good or bad, these expectations can alter what societies look like. Updated by Nicki Lisa Cole, Ph.D.

Personal Positioning Paper, Cultures and Contexts, Spanish Modernity Essay

Personal Positioning Paper, Cultures and Contexts, Spanish Modernity - Essay Example We dance to our conservative dance styles and almost religiously strive to save our hard earned money to buy flamenco dresses. Wow! Quite moving, and I am motivated by the enthusiasm, passion and zeal that our people have in protecting what is inherently theirs. â€Å"We are living in the twenty first century† is now a cliche. The context in which these words are in most cases used is in reprimanding, persuading and to urging for â€Å"change!† But you sister, brother, mother, father, grandmother and grandfather will hear none of that. We do not need to change! You would all say, I would too, but not entirely. Change is good and it is not only inevitable, but also obligatory as long as we desire for better lives. Folklore, which is at the center of this party, is a culturally agreed weapon for criticism and fight against the national government whose policies do not work for us. Oscar Wild said that we are all in the gutter, but some of us are looking at the stars. Hope is what will drive us to change. Bull fighting motivates ours struggles, our peculiar dressing and dances remind us of our history. The indigenous food enlightens our capabilities and originality. All these things are desirable, but we have to think of the future. Political ideologies have always set me apart with my family, and having harbored those thoughts has made me think that I need my family in order to become a living evidence of change. I want to become an engineer, but I used to ask myself why I need this traditional culture in order to achieve my non- traditional goal of becoming an engineer. I was wrong, because I will still serve you my people once I graduate as an engineer and the culture will still be there to guide, shape and discipline me on what is you expect of me in my service to you. There must be a fusion between traditional elements and contemporary elements, traditional elements and non- traditional goals like