Other topic Research Paper Example | Topics and Well Written Essays - 1250 words

Other topic - Research Paper Example This section is going to present how the research was carried out. It will give the approaches taken in the research and the philosophical assumption of the approach. Research approaches are plans and steps that explain how the research will be undertaken and the procedures and methods for data collection, analysis, and presentation (Karin 16). This study adopted a qualitative approach of research which involves studying and exploring new phenomena and problems with a certain group of people. It is a method best used in the social sciences and also in market research to explore the behavior of people or groups of people towards certain products (Karin 12). This approach best suited this study since the study wanted to explore the impacts that electronic marketing has on the service industry in Tallinn City. This study intended to gather in-depth understanding of the behavior of users of electronic marketing facilities and qualitative approach is the best to use on this kind of study. Furthermore, a small selected sample was used to facilitate the research and it is one of the features of qualitative approach of study (Karin, 12). The philosophical assumption behind this qualitative approach of research is constructivism. According to Karin, it is an assumption that mostly focuses on the interaction of human being with one another on their world (21). The study of impacts of electronic marketing in the service industry in Tallinn City is a study on the interaction of people as they shop for goods and services purchased and receive cash for the service rendered. The constructivism philosophical assumption has it that human beings develop meaning from their interaction in the world they live in, (Karin, 21). The aim of the research design is to provide a way of answering the research questions (Damon, Pedersen and McEvoy, 132). It is to provide the outline of the

Binge Drinking Patients and Effects on Staff Literature review

Binge Drinking Patients and Effects on Staff - Literature review Example Although the A&E attendances caused because of alcohol consumption may occur any time throughout the day, yet most of them happen during weekends and at nights when the tendency of people to consume alcohol is maximal (Pirmohamed et al., 2000). The male attendances outnumber the female attendances by more than twice and most of these attendees are young adults lesser than 40 years of age, which suggests that a vast majority of binge drinkers are young adults (Pirmohamed et al., 2000). The tendency of being involved in the alcohol-related violence in men is twice as much as that in women. 50 per cent of the injuries are related to neck and head and almost 25 per cent of the victims are hospitalized (Wright and Kariya, 1997). Binge drinking is one of the main causes of physical violence and verbal abuse of the healthcare professionals serving in the A&E departments. The effects of patients with the effects of binge drinking appearing in the A&E departments on the staff have been measur ed in different countries and most of the research studies have invariably estimated high level of danger and risks for the staff. In Australia, 2.3 per cent of the overall burden of disease could be attributed to alcohol in the year 2003 that was equivalent to 61091 life years adjusted for disability (Harvard et al., 2011). The burden of harm caused by binge drinking in Australia has been found to be disproportionately high in the rural areas as compared to the urban areas. Departments that are usually affected the most are the inner city departments and the healthcare professionals assuming the maximal risk of assaults are nurses and male doctors. The healthcare providers in general and the staff at the emergency departments in particular have many concerns of safety while dealing with the binge drinkers. One of the nurses interviewed by Gunasekara et al. (2011) expressed these concerns in these words, â€Å"I

EndoPredict and Mammaprint Risk Classification

EndoPredict and Mammaprint Risk Classification Comparison of risk classification between EndoPredict and Mammaprint in ER-positive/HER2-negative primary invasive breast cancer. Alberto Pelez-Garcia, Laura Yebenes, Alberto Berjon, Antonia Angulo, Pilar Zamora, Jose Ignacio Snchez-Mendez, Enrique Espinosa, Andres Redondo, Victoria Heredia, Marta Mendiola, Jaime Feliu, David Hardisson Corresponding Author: David Hardisson, MD, PhD; Department of Pathology; Hospital Universitario La Paz, IdiPAZ; Paseo de la Castellana, 261; 28046 Madrid, Spain. ABSTRACT Purpose To compare the prognostic performance of the EndoPredict assay with the MammaPrint scores obtained for the same cancer samples on 40 estrogen-receptor positive/HER2-negative breast carcinomas. Methods Formalin-fixed, paraffin-embedded invasive breast carcinoma tissues that were previously analyzed with MammaPrint as part of routine care of the patients, andwere classified as high-risk (20 patients) and low-risk (20 patients), were selected to be analyzed by the EndoPredict assay, a second generation gene expression test that combines expression of 8 genes (EP score) with two clinicopathological factors (tumor size and nodal status, EPclin score). Results The EP score classified 15 patients as low-risk and 25 patients as high-risk. EPclin re-classified 5 of the 25 EP high-risk patients into low-risk, resulting in a total of 20 high-risk and 20 low-risk tumors. EP score and MammaPrint score were significantly correlated (p=0.008). Twelve of 20 samples classified as low-risk by MammaPrint were also low-risk by EP score (60%). 17 of 20 MammaPrint high-risk tumors were also high-risk by EP score. The overall concordance between EP score and MammaPrint was 72.5%.   EPclin score also correlated with MammaPrint results (p=0.004). Discrepancies between both tests occurred in 10 cases: 5 MammaPrint low-risk patients were classified as EPclin high-risk and 5 high-risk MammaPrint were classified as low-risk by EPClin (overall concordance 75%). Conclusions This study demonstrates a moderate concordance between MammaPrint and EndoPredict. Differences in results could be explained by the inclusion of different gene sets in each platform, and the inclusion of clinical parameters, such as tumor size and nodal status, in the EndoPredict test. Keywords:  Breast cancer prognosis; gene expression signatures; EndoPredict; MammaPrint INTRODUCTION Breast cancer is the most common cancer and the second most frequent cause of cancer death among women in developed countries. Approximately 231,840 new cases of invasive breast cancer and 40,290 deaths are expected among US women in 2015 [1]. Currently, the decision on adjuvant treatment for breast cancer patients is based on risk assessment using clinicopathological criteria, such as patient age, menopausal status, axillary lymph node status, tumor size, tumor grade, estrogen receptor (ER)/progesterone receptor (PgR) expression, HER2 status, and Ki67 score. However, decision making in adjuvant treatment of women with ER-positive/HER2-negative early breast cancer remains a difficult task. Routinely, all of these patients will receive adjuvant hormonal treatment. However, a substantial proportion of these patients are also treated with adjuvant chemotherapy, although a significant part of these will not achieve a further reduction of their risk of recurrence [2].Therefore, a major challenge for clinical oncologists is to identify those patients who will not benefit for adjuvant chemotherapy, and those who are more likely to develop recurrence, so that the most appropriate therapeutic regime can be administered [2, 3]. In recent years, molecular characterization of breast cancer has contributed to broaden our understanding of breast cancer as a heterogeneous disease, and led to the development of a variety of prognostic and predictive gene signatures [4]. Morever, these assays may also be useful in recurrence prediction and treatment decision making [5]. One of the most widely used tests is the MammaPrint (MP) assay (Agendia Laboratories, Amsterdam, The Netherlands), which is a prognostic score performed by a central laboratory that was cleared by the FDA in 2007. MP was initially limited by its requirement for fresh tissue, but it is now validated for formalin-fixed, paraffin-embedded (FFPE) tissue [6]. MP measures the expression of 70 genes using a microarray platform, and reports a binary risk classification (low-risk or high-risk) for recurrence without adjuvant chemotherapy. This information is intended to spare patients at low-risk of recurrence from receiving adjuvant chemotherapy, with its attendant morbidity. It is not intended to predict the response, per se, to chemotherapy; rather, it helps to select patients who are likely to benefit from chemotherapy from a prognostic point of view [7]. More recently developed, the EndoPredict assay (EP) (Sividon Diagnostics GmbH, Cologne, Germany), is a diagnostic test based on gene expression data in combination with clinicopathological risk parameters to assess the risk of distant metastasis in patients with ER-positive/HER2-negative primary breast cancer if treated with adjuvant endocrine therapy alone [8]. This test measures the expression of eight cancer-related genes of interest (BIRC5, UBE2C, DHCR7, RBBP8, IL6ST, AZGP1, MGP and STC2) and three reference genes (CALM2, OAZ1 and RPL37A) to calculate a molecular risk score (EP score). The molecular risk score is then combined with the nodal status and tumor size resulting in a molecular-clinicopathological hybrid score (EPclin score) with improved prognostic power. Using a p redefined cutoff value, patients are stratified into low- or high-risk of distant recurrence. The test can be carried out on routinely processed and archived FFPE tissue, and is designed to be performed decentrally [9, 10]. EP was validated in three randomized endocrine phase III trials with patients with ER-positive/HER2-negative node negative and node positive breast carcinomas [5, 8]. The EP provided additional prognostic information to conventional risk factors such as grading, quantitative ER, or Ki67 and outperformed risk classification by clinical guidelines. Moreover, it could be demonstrated that EP is prognostic for early and late metastasis [5, 11].The EPclin score was also directly compared to purely clinical risk classifications (like St. Gallen, German S3, and NCCN) and found to be superior to these classifiers [11]. The objective of this study was to compare the concordance of EndoPredict results in 40 ER-positive/HER2-negative breast carcinomas which were previously tested with MammaPrint and categorized as low-risk (20 patients) or high-risk (20 patients). We further evaluate TargetPrint (Agendia Laboratories), a commercially available mRNA-based gene expression test that quantitatively determines gene expression levels of ER, PgR, and HER2. MATERIALS AND METHODS Patients and tumor samples This study involved 40 patients with ER-positive/HER2-negative early-stage breast carcinoma. All patients underwent surgery between March 2012 and December 2015 at the University Hospital La Paz, Madrid, Spain. Data on age and tumor characteristics were collected for all patients. The surgical specimens were fixed in 10% buffered formalin and embedded in paraffin. Four- µm thick sections were stained with hematoxylin-eosin for histological diagnosis. Sections (10 µm) with at least 40% of tumor cellularity were selected for the study. Immunohistochemistry for ER/PR/HER2 and Ki67 and Fluorescence in situ Hybridization (FISH) for HER2 All cases were reviewed by two breast pathologist (DH and LY) to assess tumor grade (using the Nottingham histological three-tier grading system), tumor size, nodal status, ER, PgR, HER-2, and Ki67 expression. The expression of ERÃŽ ± (clone EP1; Dako, Glostrup, Denmark, prediluted), PgR (clone PgR1294; Dako, prediluted), and Ki67 (clone MIB1; Dako, prediluted) were determined by immunohistochemistry (IHC) during routine pathologic examination. ER and PgR status was determined based on the percentage of positive nuclei in the invasive neoplastic compartment of the tissue. Tumors were classified as ER- or PgR-positive when ≠¥1% invasive tumor cells showed definite nuclear staining, regardless of staining intensity. Ki67 was evaluated as the percentage of positively stained nuclear cancer cells (regardless of staining intensity). HER2 expression was evaluated with the HercepTest kit (Dako) and scored as 0, 1+, 2+, or 3+, according to the FDA scoring system. Tumors scored as 2+ wer e re-tested with FISH using the HER2 IQFISH PharmDx kit (Dako). Mammaprint Test The MammaPrint test was performed on representative paraffin blocks at the centralized Agendia Laboratories (Amsterdam, The Netherlands) blinded for clinical and histological data as part of routine care of the patients included in this study. Additionally to MammaPrint, TargetPrint assay, an additional test that is an alternative measurement of ER, PgR, and HER2 to IHC/FISH assessment, was also performed. EndoPredict Test The same tumor tissue block used for MammaPrint testing in each case was used for EP test. RNA extraction was performed as previously described [9]. Total RNA was extracted from one 10- µm whole formalin-fixed, paraffin-embedded tissue section using a silica-coated magnetic bead-based method with Tissue Preparation Reagents (Sividon Diagnostics). Expression of eight genes-of-interest (AZGP1, BIRC5, DHCR7, IL6ST, MGP, RBBP8, STC2, UBE2C), three normalization genes (CALM2, OAZ1, RPL37A) as well as the amount of residual genomic DNA (HBB) were assessed by the EP assay (Sividon Diagnostics). Gene expression was assessed by one-step RT-qPCR using the SuperScript III PLATINUM One-Step Quantitative RT-PCR System with ROX (Invitrogen, Karlsruhe, Germany) according to manufacturers instructions in a VERSANT ® kPCR Molecular System (Siemens Healthcare Diagnostics, Erlangen, Germany). EP and EPclin scores were determined as published earlier [8, 9] using the EndoPredict Report Generator sof tware which is available online (www1.endopredict.com). The predefined cut-offs for diagnostic decisions were applied to stratify patients into low- or high-risk groups: EP low-risk (

Celtic vs. Rangers: Catholicism vs. Protestantism :: Essays Papers

Celtic vs. Rangers: Catholicism vs. Protestantism Most European cities can boast of a professional football (soccer) club and a competitive rivalry with a neighboring team. However, Glasgow, Scotland is the home of one of the oldest and most heated rivalries in the world. Two of the most prestigious football clubs in Europe, Celtic and Rangers, both call Glasgow their home. The cross-town rivals first met on the pitch on February 28, 1888. At that point, "none of the 2,000 spectators at the game could have guessed that they were present at a historic occasion, for that evening marked the first of what was to become the most famous, long-lasting – and bitter – sporting rivalry in the history of football" (Murray 4). Almost a hundred years after the inaugural match, the conflict between fans came to fruition when Celtic and Rangers met in the 1980 Scottish Cup Final. Immediately following an entertaining and relatively problem free match, built up tension exploded into violent riots before anyone had even le! ft the stad ium. Celtic supporters, excited after the victory, rushed the field to celebrate with their beloved players. Angered by the loss and the expression of joy shown by their nemesis, Rangers fans also rushed the field. However, †¦There was no question of celebration in the minds of the fans who invaded from the West end of the ground. They had violence in mind and no sooner was it offered than it was returned with enthusiasm. The brutal and disgusting scenes which followed as bottles flew and drunken supporters charged and counter-charged from one end of the field to that other, brought disgrace upon the two clubs concerned, upon Scottish football generally, and were an affront to Scotland as a nation (Murray 196). The riots after the 1980 Scottish Cup Final acted as a springboard for the conflict between Celtic and Rangers. Before that game, the extent of the tension between the two groups had gone unrealized. However, the truth behind the violence on the field that day continues to plague the rivalry today. Despite the age-old on field rivalry, the tension between Celtic and Ranger supporters runs much deeper than what takes place on the soccer field. The conflict between the fans has erupted into violence on many occasions, with games between the two clubs ending in some of the worst riots and greatest tragedies in sporting history. Despite the tension created through competition, the origin of hatred between clubs and fans is not just the result of bad tackles and endless taunting.

History of Rock Worksheet

History of Rock Worksheet Write a 500- to 750-word explanation regarding the role of plate tectonics in the origin of igneous rocks. Igneous rocks can come from two hot liquid like materials, which are lava and magma, these to substances are a lot alike, magma is what lava is before it is taken to the Earth's surface by a volcano eruption. These substances being such a large part of the forming of Igneous rocks is where the rock gets its name, the word igneous comes from the word ignis, which is the Latin word for fire.Magma and Lava are a consistency like molten metal and they carry crystallized minerals and are hot enough to change existing rocks forms. Igneous rocks are created in three places. The first is where the lithospheric plates pull apart making a gap in the at the ridges under the ocean. The second is where the continental crust is forced together. The third is where the plates come together. As the lava or magma moves they collect different minerals and these minerals b egin to crystallize as the lava or magma cools. The speed of the cooling process helps to determine the physical characteristics of the rocks.With the movement and the new minerals that come this will change the rock. There are two types of Igneous rocks. The first kind of Igneous rock is Extrusive rock, which is formed when magma escapes through the where the plates meet, these rocks cool very quickly some in a matter of seconds which makes their grains very small called the Aphanitic texture. The second kind of Igneous rock is Intrusive rock, which is made underneath the Earth's surface which makes it cool very slowly some take thousands of years, which makes larger size grains called Phanertic texture.The classification of each rock is based on the minerals that it is made up of, some of the common minerals found in Igneous rocks are olivine, mica, feldspar, quartz, and pyoxenes. The most well known Igneous frock is Granite, which is also the most commonly used Igneous rock. It i s used for many things that we see daily like, paving stones, counter tops, flooring tiles, curbing, and many other things. Granite can be found under the Earth's crust almost anywhere on Earth. The movement of the plates is what allows magma to move and causes volcanic eruptions which allows Igneous rocks to be created.Write a 500- to 750-word explanation regarding the role of plate tectonics in the origin of metamorphic rocks. Magma also plays a very large role in creating and forming Metamorphic rocks. To create a Metamorphic rock there has to be an extreme amount of pressure and very high temperatures. This high temperature must be hot enough to reorganize the matter within an existing rock but not hot enough to melt it all the way. There is two places where hot magma can push itself through to the Earth's surface. The first place is divergent plate boundaries.And the second is convergent plate boundaries. The process of creating Metamorphic rocks is called Metamorphism. Metamor phism is when magma is pushing its way to the Earth's surface and comes into contact with different rocks, the hot magma will heat these rocks. This much heat on the rocks causes them to change and then they have become Metamorphic rocks. This change will usually completely change the original rocks physical, structural, and textural characteristics, because new minerals come and change the original minerals.These rocks are a result of the continual movement of plate tectonics. New Metamorphic rocks can be created from the original rock being Sedimentary rocks, Igneous rocks, or even other Metamorphic rocks. When two plate collide they cause the Earth's crust to fold and fault, this intense pressure makes the process of Metamorphism, which makes sometimes large areas on the Earth's crust become Metamorphic rock. Which would make landmarks such as Mountain ranges. During this process it will only become a Metamorphic rock if the rock stays a solid, if it melts then that makes an Igne ous rock.

Proffessional Ethics

Professional ethics has become more important over the years. As we become more specialized in our occupation, the issues become that much more complex – and hard. Professional people and those working in acknowledged professions exercise specialist knowledge and skill. How the use of this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics. They must complete their job according to the moral values.Professionals are capable of making judgments, applying their skills and reaching informed decisions in situations that the general public cannot, because they have not received the relevant training. One of the earliest examples of professional ethics is probably the Hippocratic oath to which medical still adhere to this day. Professional ethics is a set of standards adopted by a professional community. Professional ethics are regulated by standards, which are often referred to as codes of ethics. Th e code of ethics is very important because it gives us boundaries that we have to stay within in our professional careers.The one problem with the code of ethics is that we can't always have the answers. Professional bodies have increasingly been at work developing, revising and refining professional codes of ethics. Professionals themselves ask for more detailed codes so as to have greater guidance. There is no longer a deference to the authority of experts on the part of the public or of the client group. Professional ethics helps a professional choose what to do when faced with a problem at work that raises a moral issue.One can certainly study what professionals do when faced with such problems, and confine the enquiry to the description. Our concern here, however, is to assist with making choices – an approach called prescriptive professional ethics. Obviously one can be unethical without behaving illegally. It is a common rationalization of unethical behaviour to say â €Å"well, it wasn’t illegal, so who cares? †. It is perhaps the major point of professional ethics, though, to deal with scenarios that do not involve illegality. Professional ethics covers far more issues than the law does.Many of the issues are imbedded in messy and complex factual situations, so ethical issues tend to be harder to identify than legal issues. We should have more sympathy when someone says they were confused or ignorant or thoughtless about a moral issue, as opposed to a legal problem. How does one recognize a moral problem within professional ethics? Is the issue one of â€Å"right† or â€Å"wrong† action? Is the issue one of â€Å"good† or â€Å"bad† motives, methods or goals? Is there a â€Å"value† at stake? Is the terminology not descriptive, but prescriptive, involving words like â€Å"should†, â€Å"ought to†?We do a much better job of identifying issues in professional ethics if we are sensitive to the principles and values set out in our professional codes of ethics (that is one of their benefits – an educational function). It helps to have lists of issues available to contemplate. It is a curse of the twentieth century to speak of ethics as being subjective or relative – â€Å"it’s all a matter of personal opinion†. Moral relativism is ultimately futile and nihilistic. There can be no real debate, guidance, judgement or resolution.Those claiming relativism are usually in a position of self-rationalization. Moral absolutism is not a tenable position either, as it leads to inflexibility and a harshness that creates its own injustices. Most major corporations, and many smaller companies, now have Codes of Ethics, along with a range of other, issue-specific ethics documents. Such a document embodies the ethical commitments of your organization; it tells the world who you are, what you stand for, and what to expect when conducting business with you . Therefore, there are 2 important processes in forming this law: ) Objective There has been a dramatic increase in the ethical expectations of businesses and professions over the past ten years. Increasingly, customers, clients and employees are deliberately seeking out those who define the basic ground rules of their operations on a day to day Why have a Code of Ethics? †¢ To define accepted/acceptable behaviours; †¢ To promote high standards of practice; †¢ To provide a benchmark for members to use for self evaluation; †¢ To establish a framework for professional behaviour and responsibilities; †¢ As a vehicle for occupational identity; As a mark of occupational maturity;† Different kinds of documents serve different purposes. Is your new document intended to  guide  people or to set out requirements? Is it really a Code of Ethics that you need? You might consider creating a Statement of Values, a Policy, a Mission Statement or a Code of Conduct . Ideally, a code of ethics should be tailored to the needs and values of your organization. Ask yourself, what makes your Code specific to your organization? Is there anything that differentiates it from similar documents devised other firms in your field, or in other fields?If not, what makes it your Code, other than the fact that your logo is at the top? Your Code should make clear who within your organization will be governed by it. Does it cover everyone from the mailroom through to the boardroom? Only senior managers? Who has to sign off on it? Keep in mind that lower-level employees may not take very seriously a document that senior managers either aren’t bound by, or take lightly Many ethics codes have two components. First, an  aspirational  section, often in the preamble, that outlines what the organization aspires to, or the ideals it hopes to live up to.Second, an ethics code will typically list some  rules or principles, which members of the organization wi ll be expected to adhere to. In order to ensure the objective of the law will be reached, it is important to get the people who will be guided by the code be actively involved in writing it. If your organization is too large to get everyone involved, consider selecting representatives from various departments or various business units. The document is bound to be more meaningful, and find higher levels of acceptance, if employees are part of the process.It’s a good idea to consult key stakeholders – including, for example, customers, suppliers, and local community groups – as to what they think should be in your Code. This will help reveal what important external constituencies see as your key obligations, and will help make sure that the Code you write deals with the full range of issues that might confront your organization. 2) Planning After you have reached the objective of the code, you must make proper planning so that the code can be formed and implemente d on the time stipulated by your organization’s management. How will the Code be implemented?Once it’s written, will it gather dust, or will it influence policy and practice? What procedures are in place to make sure that writing a Code is more than just organizational navel-gazing? An effective implementation scheme (perhaps as an appendix to the Code) will explain to all concerned how the values embodied in your Code will be put into practice. You must also plan for education. It is a key aspect of implementation has to be employee training and education. How will employees be educated about the Code? A Code can only be effective if your employees know about it.Will new employees receive training regarding the Code’s requirements? Will current employees receive refresher courses? Especially for large organizations, the steps required to train employees on the requirements of a Code deserve special attention. Other than that, you must also be clear about enforc ement. How, if at all, will the Code be enforced? Are there specific penalties for violating the Code, or is the Code merely there to provide guidance? Who will decide when an employee has violated the Code – will that be up to the employees' immediate supervisor, or will that be the exclusive domain of senior managers?Last but not least, you must specify a sunset date. When will the code be reviewed and updated? Times change, and new issues come to light, so consider specifying a date for revising and refreshing your Code. What is the role of a professional code of ethics? It helps clarify values and rules, it strengthens group identity and collegiality, it fosters public confidence, and it can be used as a framework for discipline. The â€Å"audience† is the public, employers, clients, and fellow professionals. A code of ethics can be inspirational, educational, a tool for decision-making and a reference point.One can also criticize over reliance on a code of ethics. It can instil complacency (â€Å"we’re ethical because we have a code of ethics†). If it isn’t used or enforced, the suspicion may be it’s there simply to polish the group’s public image or to bolster a professional monopoly. It must be said that a code of ethics doesn’t create ethics and it is not really possible to completely codify ethics. Collateral education is necessary to bring a code of ethics alive. Most professional ethics cases have to do with conflicts. A moral dilemma is a conflict.We may have a clash between risk to human life and property interests, or a clash between risk to human life and risk to the environment. However, a common type of conflict is a â€Å"conflict of interest†. This usually refers to a conflict between one’s professional duties and one’s personal interests. As mentioned above, these case may not be true moral dilemmas, although they may be painful to resolve. A â€Å"bad faith† decision by a professional can involve the use of one’s position or powers to obtain a personal benefit – the powers or position have been used for a purpose other than for which they were granted.Sometimes there is an overlap with the law. It is a criminal offence to receive a â€Å"secret commission†. The protection of property is often denigrated as a value. It compares poorly with â€Å"human life†. We have already seen in the Burgess and Mullen study that â€Å"economic pressure† was the most common reason for ethical misbehaviour. It is an issue that the professional must guard against in his her own decision making, as well as an issue to watch for in others. Others will not go along because of the cost (a property interest). When risk to life is high, there is little doubt which way we should go.Where there is resistance, the professional has a duty to be honest and forceful and not to â€Å"go along†. Someone else may have the aut hority to make the decision and they then assume the liability, ethically and legally. Where the person in authority is unreasonable and dishonest, the situation may cry out for â€Å"whistleblowing† on the part of the professional. This should first take the form of â€Å"internal whistleblowing† as in an obvious case, some other senior person will see the light. On occasion, the external authorities must be called. A professional has less job security than a non-professional, and it is self imposed.The right thing to do is to withdraw services, but such cases should be very rare. Many codes of ethics refer to relations with colleagues. It is useful to distinguish between duties to the profession as an institution and duties to professional colleagues. They are not the same. What does it mean to say that the professional will not bring the profession into disrepute? If the efforts of colleagues will be undermined by a general loss of reputation and credibility resulti ng from personal misconduct of an individual, the wrong-doer may be doing far more harm indirectly than directly.The issue is not, as some might believe, a loss of income, prestige or position of colleagues, it is a reduction in the protection to the client group or public that is the harm done. Professionals must be vigilant that they are not protecting their self-interest when the profession is attacked or its reputation impugned, but are protecting the interests of others. As for relations with colleagues on an individual basis, a professional is required to be cooperative, respectful, supportive, helpful, open-minded as well as open, and without blatant or crude competition. Competition is good, but it must be meritocratic and honest.And it is of the essence of professionalism that discipline is maintained. It is an essential element of professionalism, and it is often referred to directly in codes of ethics, that one must engage in professional development throughout oneâ€℠¢s career. The idea of continuous improvement in professional knowledge and skills is actually implicit in the standard of the reasonable peer. There is a duty to take courses, read the literature, attend conferences, and so on. Many professional groups encourage (if not enforce) this through mandatory â€Å"maintenance points† – you can lose your designation if you cannot show upgrading over time.Many codes refer to â€Å"integrity† as a value – â€Å"maintain the highest standards of integrity†. It seems vague at first. Integrity means a consistency in commitment to moral commitments. Integrity  is a concept of  consistency  of actions, values, methods, measures, principles, expectations, and outcomes. In ethics, integrity is regarded as the honesty and  truthfulness  or  accuracy  of one's actions. Integrity can be regarded as the opposite of hypocrisy,  in that integrity regards internal consistency as a virtue, and suggests tha t parties holding apparently conflicting values should account for the discrepancy or alter their beliefs.The word â€Å"integrity† stems from the Latin adjective  integer  (whole, complete). In this context, integrity is the inner sense of â€Å"wholeness† deriving from qualities such as  honesty  and consistency of  character. As such, one may judge that others â€Å"have integrity† to the extent that they act according to the values, beliefs and principles they claim to hold. A  value system's  abstraction depth  and range of applicable interaction may also function as significant factors in identifying integrity due to their congruence or lack of congruence with observation.A value system may evolve over time  while retaining integrity if those who espouse the values account for and resolve inconsistencies. Commitment to commitments means one’s moral character must be consistent, whole and integrated. You don’t have â€Å"int egrity† if you are committed to conflicting standards or values. Your behaviour would become erratic and inconsistent. Integrity is related to other values, such as honesty. To be true to a system of values, one must be honest. A person with integrity will admit errors, refrain from false pretences and advise clients truthfully.Integrity is related to promise keeping – one must follow through on promises. A professional should be careful about what is promised. If you can’t deliver on your promises, your integrity is said to be jeopardized. Integrity is also related to loyalty – loyalty to one’s profession, the goals of the profession, loyalty to the employer’s goals. Loyalty should not be blind, however, and so other values may be in conflict with loyalty if the employer’s goals are not in themselves worthy in the circumstances. Do remember that a code of ethics will not solve all ethical problems.But we must remember that good laws, if they are not obeyed, do not constitute good government. Hence there are two parts of good government; one is the actual obedience of citizens to the laws, the other part is the goodness of the laws which they obey. (2567 words) REFERENCES: 1) C. A. Brincat and V. S. Wike, Morality and the Professional Life: Values at Work. Prentice Hall Inc. , (2000). 2) Pamela S. Lewis, Stephen H. Goodman, Patricia M. Fandt, Management Challenges for Tomorrow’s Leaders, 4th Edition, Thomson, South Western. (2004) 3) Chris MacDonald, Ph. D. – Gene Marks, ed. , Streetwise Small Business Book of Lists, Adams Media 2006.

Tax Deduction Tips for Classroom Teachers

Tax Deduction Tips for Classroom Teachers In a perfect world, school budgets would overflow with cash for the classroom. Teachers could buy all the supplies they need to optimally instruct their students. The words taxes, deductions, and receipts would apply only to our personal finances. Welcome to reality, teachers. Teaching in the 21st century means you are most likely cash-strapped and scrounging for even the most basic supplies. But if you spend even a dime of your own money to teach your students, you simply must save receipts and claim the costs on your taxes as a deduction. Even the IRS itself reminds teachers each year to claim their classroom expenses on their tax forms. How Teachers Can Minimize Their Personal Taxes You must work in public or private elementary or secondary schools for at least 900 hours as a teacher, instructor, counselor, principal or aide.You may deduct up to $250 of qualified expensesIt is recommended that you keep all of your receipts and documentation in a folder labeled Educator Deductions and the applicable year.Eligible supplies must be ordinary and necessary and they include unreimbursed costs for books, computer equipment including software and services, supplies, and other materials used in the classroom.You do not need to explicitly itemize the expenses. As you can see, its not particularly difficult or time-consuming to save a little money on your taxes with these education deductions. The hardest part is remembering to save receipts and immediately filing them in a single, well-labeled location that you will be able to easily find at tax time. If you have a hard time staying organized and managing the paper piles that come along with the teaching profession, check out these practical tips for winning the paper war in the classroom. Disclaimer: Consult your local tax professional to verify current tax laws in your state.

My Monologue Work Essays - Derek, Fiction, Television, Business

My Monologue Work Essays - Derek, Fiction, Television, Business My Monologue Work Who Am I? The character I play (Roxy) seems like young lady roughly 25/26 years of age. She's been dating Derek for roughly 10 months and 22 days as mentioned in the play. The reason why I believe she is around that age is because she indicates that she is ready for whole commitment and marriage. Roxy seems like has everything in her life well put together in comparison to boyfriend (Derek) seems like he's much more immature and still must work on this in order to maintain a strong relationship with my character. My character Roxy seems like she's a bit too mature for spending the day at the theme park and dislikes rollercoasters. It may because she has decent job with other hobbies such as reading, and keeping an agenda of her overall day. My character gives of a feeling of a strong independent women ready to settle down and is looking for something serious in her partner. What are my circumstances? The play seems like its takes place during the summer specifically June/July. It takes place in a theme park with pre-teens and teenagers surrounding them during the ride, in the line waiting for the ride and around the theme park. This represents more of a laid back and being young type of vibe/atmosphere. The dialogues in the play my character uses to express her concerns of her boyfriend lacking maturity and the image of needing to grow up. In terms of my character's circumstances I can only assume that she seems as if she has recently just found out something about Derek seeing other woman or flirting with other women. What are my Relationships? The only person mentioned in this monologue is her boyfriend Derek. Derek seems like he used to be really important to my character in the beginning when they had first started dating however now it seems like she has lost interests and wants to move on with someone more serious. Derek character in my monologue gives of more of a laidback, chill and immature at times. However, he perceives his girlfriend Roxy my character as a woman who is serious about this relationship and wants to settle down which is why he decided to propose to her after she had vented to him on the rollercoaster. What Do I want? If I were to write the end of the scene I would defiantly end the scene differently. I would the scene of my character rejected the proposal. Reason being, my character seems like she's been tired of Derek playing games for at least the last few months till the event taking place on the rollercoaster. I believe if she accepts the proposal she will later on regret it because who knows Derek might go back to his old habits. In the monologue Derek, doesn't even seem to defend his actions as to why he's been "bumping cars" as Roxy vents to him. If he defended his actions I wouldn't have changed the ending scene but that is not case for this monologue. What are my obstacles? My obstacles for performing my monologue is being able to continue to say my dialogues while acting as if I am on a rollercoaster through-out the entire play. The conflict for me is psychologically I tend to forget my lines when everyone is watching. What do I do to get what I want? My behaviour for this play is the feeling of being emotionally abused by Derek. My tactics are to create urge Derek to tell me where this relationship is going.

The Essay Experts Top 10 List of Career and Fun for 2017

The Essay Experts Top 10 List of Career and Fun for 2017 Every year, I look forward to putting together my Top 10 List of Lists. I get to scroll through the year and remind myself of some of the interesting articles, blogs, and just plain fun stuff that captures my attention as soon as I start reading. Here are some lists you might want to visit as you prepare for a job search and a successful career in 2018 – and some that are pure entertainment, at least for me. My  Top 10 List For Career Job Trends Resume and job search trends that will dominate in 2018. The top two items on this list are near and dear to my heart: Professionally prepared resumes, which reduce typos and make you stand out, and the increasing emphasis on personality. One of my favorite webinars to present is â€Å"How to Put Personality into Your LinkedIn Profile,† and seeing this item on a top trends list confirms the importance of the topic. Culture fit will ultimately be what gets you hired. Top 10 Best Job Websites. I had this one on my list last year and I’m keeping it here in its updated form. You’ll find a mix of traditional job boards and sites that match you with employers, as well as places like Glassdoor.com that provide useful industry research. LinkedIn remains solidly on the list, of course! Job Trends for 2018. LinkedIn features prominently on this list as well. Plus read about the growing use of personality tests and social media checks, as well as efforts to reduce bias in hiring. Blind recruitment shows promise as a way to increase diversity and decrease the workplace gender gap! Plus, learn how critical the first 90 seconds of your interview is in influencing a hiring decision. 10 Workplace Trends You’ll See In 2018. I like this list especially because of the #1 item, â€Å"Leaders encourage more human interaction.† How great is that! Companies are recognizing the importance of relationship more and more. They are taking steps like designing workspaces that encourage interpersonal interaction, and cutting back on telecommuting in favor of phone calls, video conferencing, and in-person meetings. I also like   #5, â€Å"Financial and mental wellness get prioritized.† Many companies are providing loan repayment assistance to ease their employees’ financial burdens, and HR is acknowledging the value of â€Å"mental health days† and easily accessible mental health services. 10 Career Resolutions for the new year. This list encompasses directly career-related items and also self-care and self-improvement. All of these are so intertwined and so important. For Fun Top 10 Videos of 2017.  Some of the videos here are mind-blowing. You will definitely want to view the Iceland one on full screen! Enjoy the stunning sights and sounds. I know I did! The Voice: All 11 Coaches Ranked From Best to Worst. How does Blake do it? His team members win the show way too often for there to be any coincidence here. Why would anyone pick a different coach, other than that they hope to get stolen by Blake? Okay yes, I’m obsessed with this show. The Bachelor and Bachelorette Couples: Who Made Their Love Last?  The Bachelor Nation doesn’t have a great track record of lasting relationships, but a significant few have made it past the fantasy world. If you’re a hopeless romantic like I am, you might enjoy this list. 10 Shocking Things You Can Legally Send in the Mail. I was fairly shocked to learn that there was a time when children were mailed to grandma for a visit. And this is just one of the things on the â€Å"mailing list† that raised my eyebrows. Maybe you’ll come up with an idea for a holiday gift here. Happy reading! 10 of the Most Anticipated Books Out in 2018. From Brave by Rose McGowan, about her life and role in the Harvey Weinstein scandal, to The Monk of Mokha by Dave Eggers, a true story about a Yemeni-American dedicated to coffee in the midst of his country’s 2015 civil war, to many more writings about survival, resilience, ambition and creativity, these books are not to be missed. I hope you enjoy exploring my recommendations. What are your favorite lists looking back on 2017 or forward to 2018? Please share! And if youre looking to take your career to the next level in 2018, Id love to help. Send me your resume and LinkedIn profile URL and Ill be happy to suggest the  resume writing and/or  LinkedIn profile writing service that will get the best results for you!

WINDOWS DEPLOYMENT PROPOSAL Term Paper Example | Topics and Well Written Essays - 1000 words

WINDOWS DEPLOYMENT PROPOSAL - Term Paper Example By using Windows Server 2012, Worldwide Advertising Inc. employees can store work folders in their PCs and retrieve them from any location; a feature that increases convenience for employees. This feature was only available in Windows 8.x and above. .Assuming that all the workstations used in the network are powerful enough to avoid incidences of network congestion; a total of 12 servers will be used in the Worldwide Advertising Inc. network. Eight of these servers will be located at Los Angeles main offices where network will be managed from. The rest four will be stationed at New York. The roles played by each server are as illustrated in Figure1. All the 95 workstations will run Windows 8.1 because of its support for Windows Server 2012 and its network operability. Five workstations will serve as backup for security and fault tolerance reasons. (Stanek, 2013) The network infrastructure will use Windows Server 2012 R2 Datacenter Edition. This is because this edition supports virtualized environments and unlimited license for supported instances. To improve security and reliability, Server Core will be used on all the 12 servers. Using Windows Deployment Service in a master workstation, all operating systems and servers will be automatically installed from images. Windows Automated Installation Kit (WAIK) will be used in the installation of Windows System Image Manager (WSIM) which in turn will install all the answer files. To improve the efficiency of the network, there will be two domain controllers for the Worldwide Advertising Inc.; one for each Active Directory. Los Angeles main office will host the main domain controller while New York branch will have a Read Only Domain Controller (RODC) as the backup to the main domain controller at LA. The RODC is place at the NY site in order to reduce network traffic and improve its performance. The two

Understanding and Coping with Change Essay Example | Topics and Well Written Essays - 1000 words - 1

Understanding and Coping with Change - Essay Example Change can be planned where the activities involved are intentional and goal oriented and it can also be observed that change is mainly influenced by both internal and external factors. However, change in an organization is often met by resistance as a result of various reasons. Individual resistance to change is caused by a variety of factors such as fear of the unknown, security issues, lack of trust among the management as well habit among the employees (Baack, 2012). If carefully managed, resistance to change can be a source of functional conflict in the organization. Through resistance to change, the employees raise meaningful debate where their ideas can be taken into consideration in the decision making process in the organization. Resistance to change only becomes dysfunctional when it becomes counterproductive in the organization. In my career, I have often witnessed people resisting change mainly as a result of low tolerance to change coupled with personal interest. For instance, I used to work in a fashion and clothing shop as a till operator. We used to start work at 8:00 AM and finish at 5PM. After realising that the company was recording a significant increase in the number of sales towards closing time, the management decided to extend the closing time from 5 PM to 6PM. This was not just an ad hoc arrangement since proper measures were taken in order to establish the impact of such proposed change to the operations of the whole organization. Indeed, there were benefits likely to be derived from implementing this kind of change in the operations of the organization. For instance, the change initiative was likely to result in an increase in the number of sales. This meant that the revenue collected through the operations of the organization would be improved. Through intolerance of change, it was realised that some sections of the organization were against this proposed change. Some people argued that this change will negatively impact on

Hypoxia-inducible factor Essay Example | Topics and Well Written Essays - 1250 words

Hypoxia-inducible factor - Essay Example Hypoxia is a condition where physiologic oxygen levels fall lower than the normal, which can result in stroke, brain injury, spinal cord injury, other neurodegenerative diseases, and cancer. Because of the importance of oxygen for life, organisms have developed mechanisms to cope and survive low oxygen levels (hypoxia). During hypoxia, cells adapt by altering the expression of many genes: those involved in maintaining oxygen homeostasis, coping with reactive oxygen species and other effects of low oxygen stress. Many of these genes are directly regulated by the hypoxia-inducible transcription factor (HIF; with common isoforms: HIF-1 and HIF-2). When oxygen levels are normal (normoxia), HIF is barely discernible; under hypoxia the HIF concentration increases dramatically. The active form of HIF is composed of two sub-units, HIF ÃŽ ±, and HIF ÃŽ ². The latter is constitutively expressed regardless of physiologic oxygen concentration, while HIF ÃŽ ± concentration is very low under normo xic conditions but increases with hypoxia. In normoxia, HIF ÃŽ ± is hydroxylated by through the action of prolyl hydroxylases domain proteins or PHD. Hydroxylation allows HIF ÃŽ ± to associate with a protein complex that makes it a target for proteolytic degradation. The proof of the inhibitory effect of PHD on HIF was established when silencing of PHD2 gene increased normoxic HIF levels (Berraet al., 2003). Silencing of other identified PHD, 1 and 3, did not affect normoxic levels of HIF, leading to the conclusion that the PHDs have different roles in vivo (Berra et al., 2003).

Benchmarking Essay Example | Topics and Well Written Essays - 5000 words

Benchmarking - Essay Example The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources. This report doesn’t consider just one perspective for the judgment of the company. Its discussion is on the basis of both the financial and non-financial factors of the company. Besides these market perception and working environment with the potential of and for the workforce have been discussed.in order to gain the complete perspective of the companies. In this report the two companies selected for the benchmarking or comparison are not only the leading companies in their industry but also on of the biggest companies overall in the global ranking. The report gives the detailed comparison of Apple and Microsoft complete analysis have been made in order to get a conclusion regarding the performance of both companies in comparison to each other. ... Apple and Microsoft have global presence and compete on international market. They both are technology based companies however they have diverse range of products and compete on different level for every market and product that they offer. Both companies almost compete in every sector of the industry as the nature, aspects and operations of their business are quite similar thus the competition is quite cut throat and is mostly regarding capturing the market share not only in the American market but on the global scale. Thus there financial data can be compared as both companies have same target market, business operations and market environment thus any difference can be associated to the non-financial factors of the company. Company Details Both the companies are technology based and compete almost in all of their product and market segments. They maintain their own stores, authorized dealers and online stores. The principle executive offices or the registered headquarters of both A pple and Microsoft along with their registered exchange, ticker symbol and logo are as follow: APPLE INC. 1 Infinite Loop Cupertino, California, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker Symbol AAPL MICRODOFT CORPORATION One Microsoft Way Redmond, Washington, USA Registered on â€Å"The NASDAQ stock market LLC† Ticker symbol MSFT (Investing.money.msn.com, 2013) Company Background and Profile Apple Inc. Apple is a California corporation that was established in 1977 and today along with its subsidiaries design, manufactures and markets mobile communication devices, media devices, personal computers, portable digital music players and long

International Relations and Postmodernism Essay

International Relations and Postmodernism - Essay Example The essay "Postmodernism and Poststructuralist" discusses international relations and postmodernism. Post modernists believe that the previous theorists in this field are traditional and that a new conception of ideas in the field has to be embraced, if the theme has to achieve a form of reality. In the research conducted by Edkins, he indicates that the field cannot be based on theoretical factors that do not have tangible evidence and explanations of aspects that lead to making mere assumptions. In practical view points, assumptions must be intertwined by evidence, a vital aspect by of post modernists. It is vindicated to argue that, post modernists endeavour to merge the ideas of the previous liberalists and realists and come up with a workable solution on the basics of International Relations. This essay shall aim at highlighting the opinions and suggestions of the post modernists and the aspects that have created a lot of antagonism between them and the conventional theorists wh o have dominated the IR field for decades. In the research conducted by Jarvis, the concept of postmodernism in the field of International Relations will indeed cause a lot of hostility from the fact that this era of analysts and researchers are not bound by the theories, but will be quick to critique all forms of concepts and assumptions that have been previously made by theorists. Jones indicates that, in the quest to bring out their view points, the postmodernists have constantly evaded the aspects of realism.

Vietnam vs. Iraq Essay Example | Topics and Well Written Essays - 2000 words

Vietnam vs. Iraq - Essay Example They focus more on the differences and thus any similarity, if there exists any, is rejected off-hand. Instead of juxtaposing Iraq with Vietnam, which serves as a symbol of shameful defeat for the US, these proponents who compare this war instead with Nazi or Imperial Japan that were subdued by US forced during the Second World War. There is yet another group that feels that some similarities exist but there are differences too. for example counterinsurgency operations were involved in both cases but there is no force like North Vietnam present for Iraq. Since the fall of Saigon in 1975, Vietnam has been the symbol of failed US policies and bad military choices for many critics. It is seen as the worst possible demonstration of misplaced aggression and has been influencing American voters' attitudes towards war and use of force against a third party. Thus Vietnam analogy was something US couldn't keep out of discussion. It had to enter this debate since Vietnam's example is important and every time, US administration is criticized for its aggressive use of force, Vietnam can serve as a suitable reminder. Apart from that Vietnam also shaped the political awareness of generation that now rules America. When we closely study the case in point however more differences than similarities seem to exist between the two experiences. Vietnam in 1960s was a powerful nation and one that had long resisted against foreign domination. Sense of nationalism was strong, mobilized against the French by communists and thus people took extreme pride in their own political and social structure. They did not need a third party to tell them what was right for them. Iraq on the other hand was a weaker nation plagued by years of warfare and internal conflicts. Nationalism was missing because of extreme religious and ethnic tensions. In Vietnam, United States had adopted a vastly different approach of aggression. It had started out as an insurgency that later bloomed into full scale war. That was not the case in Iraq where it had been a full-fledge war from the beginning though it later transformed into insurgency. Similarly while Vietnam was well trained and its military strength was a force to reckon with, Iraq was a fragmented military power with no support from external sources. Apart from this, we also need to understand United States' global strategic position then and now. In 1960s, there were other powers that could keep United States' military aggression in check. Soviet Union could act as a great restraining force but that was not the case now. United States today enjoys a more powerful position globally and it has greater presence in the world than it had with USSR acting as a formidable force. It was now easier for the US to move ahead and overthrow the government in Iraq which was neither the intenti on nor the result of war with Vietnam.

International Relations and Postmodernism Essay

International Relations and Postmodernism - Essay Example The essay "Postmodernism and Poststructuralist" discusses international relations and postmodernism. Post modernists believe that the previous theorists in this field are traditional and that a new conception of ideas in the field has to be embraced, if the theme has to achieve a form of reality. In the research conducted by Edkins, he indicates that the field cannot be based on theoretical factors that do not have tangible evidence and explanations of aspects that lead to making mere assumptions. In practical view points, assumptions must be intertwined by evidence, a vital aspect by of post modernists. It is vindicated to argue that, post modernists endeavour to merge the ideas of the previous liberalists and realists and come up with a workable solution on the basics of International Relations. This essay shall aim at highlighting the opinions and suggestions of the post modernists and the aspects that have created a lot of antagonism between them and the conventional theorists wh o have dominated the IR field for decades. In the research conducted by Jarvis, the concept of postmodernism in the field of International Relations will indeed cause a lot of hostility from the fact that this era of analysts and researchers are not bound by the theories, but will be quick to critique all forms of concepts and assumptions that have been previously made by theorists. Jones indicates that, in the quest to bring out their view points, the postmodernists have constantly evaded the aspects of realism.

An essay considering whether Romeo and Juliet Essay Example for Free

An essay considering whether Romeo and Juliet Essay Romeo and Juliet was a play written by William Shakespeare in 1595. William Shakespeare died on St. Georges day, 23rd April, 1616, making Romeo and Juliet one of his earlier plays; written in what is now described as his second period, from his joining the Lord Chamberlains men in 1594 to the opening of the Globe Theatre in 1599. The diversity of Shakespeares work included comedies, histories and tragedies as well as poetry. Romeo and Juliet comes under the category of a tragedy, tragedy meaning an event in which something dreadful occurs, or in a theatrical sense a serious play with a tragic theme, often involving a heroic struggle and the downfall of the main character. This definition of tragedy relates to Romeo and Juliet because it is a play in which both the principal characters die in preventable circumstances at the close of the play. The downfall of Romeo and Juliet occurs by the fact that both characters start as young, beautiful descendents of powerful families and find themselves fleeing the city of Verona in fear of their lives and their relationship both banished by the authorities or their own households. However, an alternative view could be developed by looking at the perception of the word tragedy when the play was written; in the late 16th century. People of the time were of the view that if something tragic were to happen it must happen to a person of innocence, otherwise it is not technically tragic. Romeo is not an innocent person because he takes the life of another person on more that one occasion, with the murders of Tybalt and Paris. Even though there is the argument that these crimes were a consequence of his obsessive and at times over-enthusiastic love for Juliet, they are still actions that take away his virtuousness. Juliet damages her purity by treating the wishes and guidance of her parents with contempt and disregarding the arranged marriage to Paris. These egocentric actions help develop another, more imperfect impression of the two protagonists which provides an argument against Romeo and Juliet being a tragic play. In further illustration, tragic storylines generally end in unhappy circumstances, which on the one hand Romeo and Juliet does with the many deaths, for never was a story of more woe, than this of Juliet and her Romeo. Whilst on the other hand it could be argued that a more exultant conclusion occurs by the fact that the long-standing feud between the Montagues and the Capulets is finally resolved through their deaths. Basis for this statement is provided in the final scene by Capulet, O brother Montague, give me thy hand, this is my daughters jointure, for no more can I demand. In Shakespearean times Romeo and Juliet would have been compared to such tragic plays as Hamlet and Macbeth which were tragedies to the exact definition because they entailed stories of monarchs with flawed characters diminishing from the highest place in society to death over the course of the play. These stories fulfilled the public criteria for a tragic tale; a concept initially introduced by Aristotle, a Greek philosopher who lived from 384 to 382 BC. He produced directives for the perfect tragedy, concepts which heavily influenced academics and writers throughout Europe. He dictated that, the tragic heroes of any play must be people of royal or other high-born backgrounds. Therefore, Romeo and Juliet can be argued against being a tragedy because the two central characters are not royalty or part of any particular hierarchy. Many contend that being young and beautiful puts them in a social position to surpass most to begin with, although this does not fit unerringly into Aristotles theory. Aristotle exactly specifies the protagonists must be of royal or other high-born backgrounds, explicitly kings or generals, which Romeo and Juliet are not. The aforementioned statement can be supported by the following quotation from act three, scene one, in which Romeos killing of Tybalt is analysed, with the prince announcing, Immediately we do exile him hence. The fact that he has been exiled prior to his death illustrates further the fact that he is at a low point in society. Additionally, Aristotle also expresses his belief that these high born protagonists should have fatal flaws which lead to their downfall. Romeos fatal flaw is his impetuous and spontaneous nature which causes him to act before thoroughly thinking about what he is doing and considering the consequences of his actions. An example of his rashness comes when Balthasar tells Romeo that Juliet is dead, not knowing it is a faked death, hire post-horses, I will hence to-night. Here he is saying he will return to Verona, which he has been banished from, without waiting for news from Friar Lawrence; an action, as the audience soon finds out, that causes his death. His hot-headed rashness develops into the fuel for his uncontrollable obsession for his love, Juliet; who herself is fatally flawed by her notorious and narcissistic disobedience which causes her to defy the instructions and beliefs of her family. Juliet becomes so caught up in the irrepressible ardour of her relationship with Romeo that she fails to see the outrage and hatred she is rousing from an already hostile feud between two households. An example of her defiance comes when her mother tells her of her arranged marriage to Paris, He shall not make me there a joyful bride. Here she refuses to marry Paris, which infuriates her parents, causing them to reject their daughter; and inevitably her characters downfall as she is now shamed. These self-centred actions defiantly caused their demise leading to their death because if they both were to act with less haste when fuelling their love for each other then some of the consequences that occurred may have been prevented. Therefore, it is possible to maintain that Romeo and Juliet both suffered dramatic downfalls due to their own actions. On the contrary to this it could also be argued that as both their families recognised their lives by erecting statues of them, for I will raise her statue in pure gold, their characters therefore living on in a manner of speaking, meaning that their characters were not entirely degraded by their actions, thus rendering their characters not downfallen. Moreover, another notion primarily introduced by Aristotle was centred around the audiences perception of a tragedy, and how this could be used to define a tragic play. He said that the audience should feel pity and terror, pity for the hero and terror at the importance of the gods. This relates to Romeo and Juliet in the sense that the heroic characters are Romeo and Juliet themselves, whom the audience does feel a certain amount of pity for because of the unfortunate and seemingly preventable misfortunes that happen to them throughout the course of the play. Juliet is pitied for the fact that she is disowned by her family, do as thou wilt, for I have done with thee.

Impact of Computer Technology

Impact of Computer Technology Computer Technology I am using and how Im using it? Computer technology starts from the time you wake in the morning, your alarm on your phone to the cup of coffee brewing. Computer technology has come a long way from when I was a child. Lots of us now have house alarms, electric toothbrushes, plasma televisions, Xboxes, I pad, tablets, laptops all these to interact with loved ones across the globe. These devices also encourage our children to interact on line with a wide variety of people in various occupations example the international space station through Facebook. Or Skype family and friends in Australia or New Zealand. Another feature I find good is the various apps on Facebook that allows you to check in during disasters to allow family and friends to know your safe. Other devices are used to check on our health blood pressure monitors is one I have checked every 6 months along with the nebuliser used when I suffer an asthma attack. Advantage of computer technology? Computer technology has changed the way we live considerably, our life expectancy has increased. This is down to all the new medical devices available and procedures people can have to prolong lives. Every day we hear of newer devices coming on the market whether it be for the weather devices, food industry or weapons, medical devices, aircraft, drones or I robot technology. Some are extremely helpful helping toward our survival on this planet. Weather devices help track hail, rain, snow, frost, heatwaves. Society has a better understanding of different cultures all at the touch of a button thanks to the companies that are committed to researching and updating Google being one of many.   Medical devices have improved over the years with cat scans, x ray machines including portal ones, from the largest to the smallest something as tiny as a wireless device. With the wide variety of technologies some are quiet complex but provide much needed support both in hospital setting to home s upport. Assistive technologies include mobility wheelchairs and aides, sensory hearing aids. Common aids being manufactured over the last number of years include bionic arms, legs and hands. As a lot of these are used in war torn areas. Home care has seen an increase of features to improve daily living for family members IV equipment, ventilators, hoists and specialised beds are commonly used in homes are care facilities. Freeing up hospital beds. There is a lot more medical technology out there this report names just some of them. Disadvantages of Computer Technology? Cyber Bullying is a major issue. Social skills are affected as people forget how to talk to one another. Social aspect of meeting new people has totally changed as has dating and clubbing. Letter writing has become a thing of the past. People have become addicted to online gambling and games. Public life impacts? Medical ID bracelets, medical apps on your mobile phones come in handy if you have a medical condition. This sort of devices can help save your life or those around you. New hips, knee replacements. Give the clients a new lease of life, thus helping families ensuring the family member stays out of care facilities. Private impact on life? Public and private are very much the same as the goals are all the save to help improve the quality of life for our loved ones. Current developments? Weather systems are still being produced, although yet no earth quake system has been produced yet. Google are producing new and exciting gadgets every day along with faster information. Research for new medicines is ongoing with the different research companies. Medical drones are used in war torn countries around the world. I Robots are in production to assist in treatments where disease has broken out. Gadgets for fun gps golf watches, watches to measure heart rate, blood pressure. Medical devices help improve lives of everyone. X-Ray, Vein visualisation technology, joint replacement, morphine pumps, incubators, cat scans many more. Entertainment television, news, educational documentaries, YouTube covers music, live feeds, life. Food industry improvements on farmers tractors, combis, growing technics. Digital diagnostics makes health care more accessible. Cloud is used in under developed countries for information. Wearables- Fitness trackers, smart watches another example is Intel teamed up with the Michael j. fox foundation to see if their wearable technology could pin point certain Parkinson disease. (Irish Computer science 2017) Health Formatics electron files, information stored in hospital data. Digital therapy Well frame combines mobile technology and AI (artificial intelligence) provides care for when clients return home. This technology tracks diet, exercise and its a GPS system. Catering to mental health clients, cardiovascular. Hackathons lots of the medical devices wouldnt be readily available if it wasnt for hackathons. Many of these devices were requested for other projects. Software developed, hardware inventions all came about through Hackathons. Safety, Health and Welfare Act 2005 Sets out provisions within the safety health and welfare act 2005 as set in legislation that the employer must. Carry carry out a risk assessment. Provide a safety standard for all equipment, chemicals within the premises. Must provide provisions for training for these equipment, chemicals and induction as part of an ongoing programme. Must inform all people staff, visitors, workmen anyone who enters the premises of the safety statement. Data protection legislation 2003. Data protection is your right to privacy. We also have the right to access data and have it corrected if its not correct or misinformed. Our data is protected once we give our details to certain companies under the data act 2003. Freedom of information act 2003. The freedom of information act 2003 allows us to access records held by the government departments and some public bodies. This is ensuring that charities must provide public records of all donations and how the money is spent. Defamation act 2009? This was changed from libel and slander to defamation to keep up with technology example Facebook and the easy access people have with sharing stuff. So, if I posted on Facebook that one of my neighbours was selling drugs and she wasnt but I didnt name her. But I had given out enough details for people to know who I meant thats defamation. Example neighbour wears black everything thinks shes a vampire with the gothic look. Well then, her employer the bank manager go AIB were to hear of this he suspended her until further notice.

Causes of the American Revolution Essay -- Essays on American Revoluti

On July 2, 1776, the second continental congress voted that the American Colonies were free from British influence. (Danzer,102) On July 4, two days later, they adopted the Declaration of Independence. These two events would begin what would become one of, if not the most important events in American History. It began the war of Independence, when America won its right to be free. There were many causes for the American Revolution. However most of them stemmed from paying for the French-Indian War. After the war, in 1763, the British began to feel the strain that often follows the war.(Langley, 14) To raise money Parliament passed the stamp act in 1965, which required the colonists to use special stamped paper for all legal documents, mortgages, deeds, newspapers, almanacs and pamphlets. (Gottschalk, 24) This caused an uproar from the colonists, who didn't feel that Britain had a right to tax them. In October of 1765, Merchants Boycotted British goods until parliament repealed the Stamp Act in 1766. The following year the Townshend acts were passed. (Danzer, 95) To enforce them P...

Correcting Bodily Imperfections: O.T. vs. Optometry :: essays research papers fc

Ever since I arrived at this school freshman year, I have been encouraged by my parents to become an occupational therapist (OT). I am discontent with the descriptions of this career, but I may pursue that career for my parents despite my displeasure. Besides becoming an occupational therapist, I am also considering the profession of an optometrist since I am interested in helping people acquire perfect eyesight. Although the two careers optometry and occupational therapy are similar because of their relation to the field of science, optometry seems as if it is a more suitable career choice to fit my character.   Ã‚  Ã‚  Ã‚  Ã‚  Occupational therapists work in workout rooms in an environment that is well lighted and equipped with materials such as machines to help their patients (Occupational 277). These machines generate much noise in large rehabilitation centers. Therapists work in spacious rooms and are usually on their feet. At certain times, a therapist may confront emergencies where a patient is severely ill. Optometrists also work in well- lighted offices. The offices are furnished to their liking and have equipment used to examine eyes. These machines do not emit any noises, unlike those of occupational therapists. Optometrists work in quiet surroundings and are seldom faces with emergencies (Cosgrove 808). Occupational therapists have a very challenging job description. They must be able to help patients who are disabled. Occupational Therapists work to help individuals who do not function correctly such as people with permanent disabilities, the inability to function in a work environment, and even the mentally ill (Farr 385). Optometrists also help patients who have imperfections with their bodies; but unlike occupational therapists, optometrists work to correct vision problems by prescribing eyeglasses and contact lenses. They diagnose eye diseases and perform tests to determine the best method to correct vision problems. An optometrist also performs certain surgical procedures and will even counsel patients about their vision (Occupational 278).   Ã‚  Ã‚  Ã‚  Ã‚  The educational background needed for both careers include therapy and counseling and biology (Occupational 277). Other courses needed to become an occupational therapist are administration and management, clerical, economics and accounting, customer and personal service, personnel and human resources, and psychology. Occupational therapists must have at least a bachelor’s degree in occupational therapy (Occupational 279). Optometrists also need to have completed chemistry, medicine, and dentistry, education and training, and foreign languages. A completed three years of preoptometric study at an accredited college or university is required to receive a Doctor of Optometry degree (Cosgrove 807).

Boucheron Luxury Brand’s Market Research

HISTORY The House of Boucheron is French family dynasty founded by Frederic Boucheron in 1858. Four generations of the Boucheron family helped the brand to become a worldwide leader in Haute-Couture Jewelry market, expanding the brand to the four corners of the globe. Frederic Boucheron was the first jeweler to move to Place Vendome which he did in 1983. Legend has it that he chose 26 Place Vendome, where Boucheron remains to our days, because it was sunniest corner of this square. He believed that the diamonds in the windows will sparkle all brilliantly. Czar Alexander III was a client, as was his son, the doomed Nicholas II.Her Majesty Queen Elizabeth, the Queen Mother was especially fond of Boucheron tiara which she inherited from Lady Greville, who originally purchased it from the House. Her grand son Prince Charles passed the tiara onto his wife Camille, Duchess of Cornwall as a wedding gift. Queen Elizabeth of England also has a collection of Boucheron jewels as did Wallis Simp son the Duchess of Windsor. American royalty are also collectors of Boucheron creations. Household names like Astors, Vanderbilts and Rockefellers have returned again and again to this jeweler for exceptional pieces of High Jewelry.Actors and artisits have also been fans of Boucheron since it opened its doors 150 years ago. Caroline otero, the temptress known as La Belle Otero, when she was a cabaret dancer at the return of the 19th century was a Boucheron enthusiast as was the famed theater actress Sarah Bernhardt and the writers Oscar Wilde and Marcel Proust. Why film stars including Greta Garbo, Rita Hayworth, Penelope Cruz, Cameron Diaz, Kristin Scott Thomas, Rachel Weisz and Diane Kruger have all come under the Boucheron spell of spectacular creations. TIMELINE: 858- Frederic Boucheron opens his first store in the Galerie de Valois at Palais Royal, during the heyday of the Second Empire. 1866- Boucheron creates its atelier. 1867- Paris Universal Exhibition: Frederic Boucheron w ins his first Gold Medal only 9 years after opening his firs boutique. 1878 – Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize. 1883- The Russian Prince Felix Yousoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. 893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square. 1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911. 1902- Frederic Boucheron dies, his son Louis cucceeds him. 1921- Boucheron is commissioned to make tiara for Lady Greville; it was later given to England`s Queen Elizabeth, the Queen Mother. 1928- Louis Boucheron is asked by the Maharajah of Patiala to Set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the Prince. 930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure. 1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French Singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan. 1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment. 1970- In the 1970s the best selling snake line was created. 1973- Boucheron`s first boutique opens in Japan. 980- Gerard Boucheron retires and Alain Boucheron becomes a president and General Director. 1988- Boucheron launches its first women`s fragrance in a ring shaped bottle. 1994- Boucheron takes of a new development in the sector of fashion accessories: The Boucheron Eyewear Collection. Boucheron sells to Schweizerhall. 2000- Gucci Group acquires the House of Boucheron. 2002- Boucheron launches the â€Å"Beaute geois† collect ion. 2003- Boucheron launches the â€Å"Not Bourgeois† collection 2004- Gucci Group is fully acquired by PPR. Jean-Christophe Bedois is appointed CEO.The â€Å"Jaipur† High Jewelry line and the â€Å"Dechainee† collections are launched. 2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its firs boutique in Shanghai and its first flagship in Dubai. The start of the â€Å"Trouble Desir† High Jewelry Collection. 2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron`s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the â€Å" Exquises Confinces† line. 008- Boucheron marks its 150th anniversary with a yearlong celebration. CONCEPT AND UNIQUENESS The concept of Boucheron is to appeal to high-end customers who look for something unique in their jewelry. Through meeting target cus tomers standards about design, materials, price and brand Boucheron has created a market for luxury haute couture jewelry. Customers also appreciate the fact that all collections are manufactured in small quantities and that stones of the highest quality are used; in addition to diamonds, also sapphires, amethysts, emeralds, coral, onyx, and jade. We wanted to develop innovative and creative way to introduce our rich heritage and approach to fine jewelry in way that enchants, amazes and amuses. We have a rich history that is beautifully brought alive. † Jean Christophe-Bedos, President, Boucheron The Responsible Jewellery Council (RJC) has announced in 2011 that Boucheron has achieved certification by meeting the ethical, human rights, social and environmental standards as established by the RJC's Member Certification System. â€Å"RJC warmly congratulates Boucheron on its certification.The successful verification assessment of Boucheron was conducted by Philippe Arnaud from KPMG France, one of the independent third-party auditing firms accredited to the RJC's Member Certification System† Michael Rae, RJC's Chief Executive Officer. â€Å"Since 1858, Boucheron has adhered to the highest standards not only in the spectacular designs of its creations but also in upholding its strong ethical code. The RJC certification corresponds to the House's continued endeavor to embody excellence and responsible business practices both internally and externally; a commitment we share across the PPR Group† Pierre Bouissou, Boucheron's CEOBUSINESS STRATEGY With the understanding that the conservative way was not an option, Boucheron plays on its long history of rousing the passions of sensual desire. This attitude has driven Boucheron's design and delicate craftsmanship and resulted in a heritage of enthusiastic stories and myths. Today it could motivate an entirely new approach to the market. The House’s individual legacy sharped a way to connect th e new luxury consumer on a essentially more personal, more passionate and less superficial level.Boucheron has formed a marketplace approach that brings many industry innovations – a new service that redefines how the HNWI can experience and enjoy luxury jewelry; an exclusive retail concept that can voyage to the client rather than sit and wait for them; and product idea that raises the craft of the brand to the peak levels of art and business When Boucheron has entered the US market the first element of the strategy was a â€Å"Desir†, a collaboration with the creators of Spiegelworld, that brings alive the rich history of Boucheron in an personal and inspirational 100 year old hall of mirrors.It was launched in New York in August 2008 and was set to benefit from a sellout three-month run at the South Seaport before opening two-year tour of US’s most significant Luxury markets. â€Å"Set in a turn of the fin-de-siecle nightclub, Desir is meeting place for show girls and soldiers, bejeweled courtesans and maharajahs, a carnival world devoted to the pursuit of beauty, clever seductions and breathtaking displays of acrobatic wonder. It is a sparkling merry-go-round where the last love affair is merely an entree to the next encounter.More than any show in New York I can think of, Desir, with its cavalcade of professional beauties, does inspire thoughts of a time when well-dressed admirers queued up at dressing-room doors bearing gifts of flowers and jewelry. As for me, I'm thinking of coming back with a bouquet of catnip for that charming, fluffy-haired Persian who stopped the show when it walked a tightrope. † Ben Brantley, New York Times. Additionally to the show there was the Boutique Desir, a traveling boutique where, guests can find out Boucheron’s universe and its creations; can touch, try and familiarize themselves with the pieces in a private ambiance.Clients were then invited to the exclusive Bar Vendome, a VIP lounge wh ere they could get pleasure from an memorable evening under the stars. Boucheron chose to launch their products in the BRIC countries as well, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and India are also two extremely important markets for Boucheron, partly due to the strong responsiveness for jewelry. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste.MARKETING MIX Product: Boucheron sells hand-made haute-couture luxury jewelry made from fine materials like gold, platinum, diamonds, emeralds and sapphires. Along with every purchase the buyer receives superior service and is entitled to service which assists users with exclusive services like delivery and customization. One of the Boucheron`s specialties is color. Clients easily can distinguish  Boucheron’s line of jewelry  by its designs . Its signature is visible in the form of motifs like floral, peacock feathers and snakes. Boucheron produces: * Necklaces * Pendants Bracelets * Brooches * Cufflinks * Earrings * Rings * Wedding Jewelry * Watches * Perfumes (18 editions) * Sunglasses Price: Boucheron prices range: Rings from 2. 000 eur up to 30. 000 eur Earrings from 4. 000 eur to 41. 800 eur Necklaces from 12. 000 eur to 1. 000. 000 eur Brooches from 5. 000eur to 10. 400 eur The prices vary with the different collections and the materials that are used in them. Place: Boucheron jewelry is very selectively distributed. It is available at company-owned boutiques and flagship stores like London Jewelers, Goldsmiths, and Colette.They recent store was opened in Doha`s West Bay community in Middle East. In keeping with its global design concept, the space is decorated using its signature aubergine and gold colour palette and affluent wooden decor. The Doha boutique domiciled Boucheron’s iconic most collections, a long with a range of exquisite high jeweler’s creations. Boucheron locates its stores in luxury shopping districts, famous â€Å"Golden Triangles† of large metropolitan areas and opens relatively few stores.Today, Boucheron operates more than 50 boutiques and over 100 certified retailers worldwide in addition to an online sales website. The boutiques are, intimate and have a luxury feeling. All sale locations can be found on www. boucheron. fr . Promotion: Boucheron acquires much publicity from sales to celebrities like: * Chanel Iman * Diane Kruger * Natalia Vodianova * Kira Knightley * Julianne Moore * Raquel Zimmermann * Anne Hathaway * Mary-Kate Olsen * Natsha Poly * Lily Donaldson * Salma Hayek * And many others As well Boucheron has collaborated with Vertu.Boucheron launches diverse collections at different times and only makes a certain number of some jewels in order to keep a prestigious image and be a focus for HNWI. Boucheron has an own website for publicity which features product descriptions and prices. Mostly promotion is running in Fashion Magazines like Vogue. POSITIONING Seeking to embody the opulence and grandeur of Parisienne life, Boucheron draws often upon iconic French women, each epitomizing a facet of the golden age, to act as muses in the creation of distinct sets of jewelry.Each woman has its own distinctive way of wearing jewelry, which is the privilege of a woman, but she can vary own excitement strategy. Blink of an eye, the center will become a decorative pattern of brooches, pendants into earrings, necklace, or a deduction into a multifaceted hairpin. Boucheron blends the art of seduction and a charm with a woman`s desire to wear jewelry. Boucheron has positioned itself as the top-of-the-line targeting HNWI. Boucheron achieving this by using only the finest materials to create their products which are all handcrafted ensuring that every product is of perfect quality.Boucheron will launch different collections each fe aturing different materials and designs which make the collections unique and prestigious; their most expensive line ever was a necklace Julia which cost 800,000eur and Boucheron snake necklace for Maison du Chocolat which costs 900. 000 eur. Boucheron collaborated with VERU luxury mobile phone maker, to extend their success and increase awareness in the luxury product world. Boucheron offers superior and personalized service to its clients, guaranteeing customer satisfaction and loyalty. They also position hemselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Boucheron has flagship stores all over the world in 50 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Boucheron boutiques are decadent, small, intimate venues which offer personalized service to clients wishing to make a purchase. Boucheron house v ery successfully preserves a prominent image with its ultra-luxurious products and superior service through its positioning.TARGET CONSUMER The Boucheron jewelry is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship stores are situated in the finest areas, in order to attract the highly rich international shoppers. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Boucheron achieving right brand identity involves brand salience. Only richest people are aware of Boucheron because promotion is quite narrow.However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing Boucheron, but those who do, they know all insights of it , can easily remember it and realize what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication.Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for Boucheron brand. It is crucial to contribute to customers` desires, wants and needs. Boucheron brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and quality handcraft. All customer services provided for clients by Boucheron also attributes to brand`s performance. Brand ImageryAnother variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a pro duct, which meets customers` psychological needs. It is more about what people think of it, how they see it. Boucheron imagery is extremely individualistic and stylish. When customer is buying Boucheron cell he/she buys a beauty of it. As of Boucheron customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see Boucheron as superior, advantageous brand. Brand JudgmentsBrand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. Boucheron clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to Boucheron brand. It shows what feelings are evoked by the marketing strategy for the Boucheron and how does it affect feelings about themselves and relationships with others. Customer of Boucheron is for sure status-conscious p erson.Customers of Boucheron have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and handcraft in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As Boucheron makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings.As for Boucheron even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within Boucheron brand customer is not returning to this brand again due to, for example, scarce of substitutes. Boucheron attained their main goal- strong personal attachment to brand. SWOT ANALISYS FOR BOUCHERON STRENGTH * Masterpiece of design and craftsmanship * Innovative brand Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited * Not enough practical promotion and advertising OPPORTUNITIES * Emerging markets * Mix Boucheron styling with some big Fashion Brand like Gucci * Change of consumer lifestyle (growing demand from young and senior people) THREATS Increasing Quality of Competing Products and Number of those * Importance of counterfeiting COMPETITORS * GRAFF * VAN CLEEF ; ARPELS * PIAGET REFERENCES http://luxurysociety. com/articles/2012/01/the-latest-boutiques-burberry-bally-boucheron http://www. luxury-insider. com/luxury-news/2010/03/boucheron-jewellery-show-at- mandarin-oriental-hk http://en. wikipedia. org/wiki/Boucheron http://www. verybest. com/cat/49/jewelry/235/2/ http://jewelhistory. com/2010/10/27/in-and-around-town/ http://www. mycompanion. cz/en/list/boucheron-paris-boutique

Non-disclosure agreement

Limited Liability Company  «XXX » (address), represented by its Director Name Name, and hereinafter referred to as â€Å"COMPANY†, on the one hand, and _ (address)___, hereinafter referred to as â€Å"EMPLOYEE†, have concluded this Agreement upon the following: – 1. Subject. The Agreement is concluded in order to prevent the unauthorized disclosure of Confidential Information as defined below. The parties agree and acknowledge entering into a confidential relationship with respect to the disclosure of certain proprietary and confidential information (hereinafter termed as â€Å"Confidential Information†).   This Agreement shall govern the conditions of disclosure. 2. Definition of Confidential Information. For purposes of this Agreement, â€Å"Confidential Information† shall include all technical information, business information or material that has or could have commercial value or other utility in the business in which the COMPANY is engaged. It includes all methods, processes, formulae, systems, techniques, inventions, patents, trade secretes, computer programs, research projects, business methods, financial data, etc. Confidential Information may be in form of electronic documents and files, physical documents and oral communications. If Confidential Information is transmitted orally, the COMPANY shall indicate in writing that such communication be constituted as Confidential Information. Confidential information also includes any written works, which were produced by the EMPLOYEE at the COMPANY’s demand.   The COMPANY shall label or stamp all written documents with the wording â€Å"CONFIDENTIAL†, acting as an indicator. 3. Exclusions from Confidential Information. EMPLOYEE’s obligations under this Agreement does not extend to information that is: (a)  Ã‚  Ã‚  Ã‚   Publicly known at the time of disclosure, or subsequently becomes publicly known through no fault of the EMPLOYEE; (b)  Ã‚  Ã‚  Ã‚   Learned by the EMPLOYEE through legitimate means other than from the COMPANY or COMPANY’s representatives; (c)  Ã‚  Ã‚  Ã‚   Is disclosed by COMPANY with COMPANY’s prior written approval; or (d)  Ã‚  Ã‚  Ã‚   Is produced by the EMPLOYEE before the COMPANY actually discloses it to the EMPLOYEE. 4. Obligations of EMPLOYEE. EMPLOYEE shall hold and maintain the Confidential Information in strictest confidence, for the sole and exclusive benefit of the COMPANY.   EMPLOYEE shall carefully restrict access to Confidential Information to other employees, contractors and third parties as is reasonably required and shall require those persons to sign nondisclosure restrictions at least as protective as those in this Agreement. EMPLOYEE shall not, without prior written approval of COMPANY, use for EMPLOYEE’s own benefit, publish, copy, or otherwise disclose to others, or permit the use by others for their personal benefit or to the detriment of COMPANY, any Confidential Information. EMPLOYEE shall return to COMPANY any and all records, notes, and other written, printed, or tangible materials in its possession pertaining to Confidential Information immediately, if the COMPANY requests it in writing.   EMPLOYEE shall return to the COMPANY all material and documents that contain Confidential Information, and shall not retain any of these copies.   EMPLOYEES shall not disclose CONFIDENTIAL INFORMATION to future employers or use it themselves, at any time even after termination. 5. Relationships. Nothing contained in this Agreement shall be deemed to constitute either party a partner, joint venturer or employee of the other party for any purpose. 6. Severability. If a court finds any provision of this Agreement invalid or unenforceable, the remainder of this Agreement shall be valid and interpreted so as best to effect the intent of the parties. 7. Integration. This Agreement expresses the complete understanding of the parties with respect to the subject matter and supersedes all prior proposals, agreements, representations, and understandings. This Agreement may not be amended except in a writing signed by both parties. 8. Waiver. The failure to exercise any right provided in this Agreement shall not be a waiver of prior or subsequent rights.   COMPANY will be entitled to obtain an injunction to ensure that no infringement of this Agreement occurs. This Agreement and each party’s obligations shall be binding on the representatives, assigns and successors in interest of such party. Each party has signed this Agreement in WITNESS. ________________________________________ (EMPLOYEE’S Signature) ________________________________________ (Typed or Printed Name) Date: _____________________ ________________________________________ (COMPANY’S Signature) ________________________________________ (Typed or Printed Name) Date: _________________ ______________________________________________ (Witness 1 Signature) ________________________________________ (Typed or Printed Name) Date: _________________ ______________________________________________ (Witness 2 Signature) ________________________________________ (Typed or Printed Name)    Date: _________________ References: http://inventors.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=inventors&cdn=money&tm=347&gps=197_10_588_283&f=00&tt=14&bt=1&bts=1&zu=http%3A//www.inventnet.com/nondisclosure.html http://www.inventionconvention.com/ncio/inventing101/003.html http://www.ilrg.com/forms/non-disc.html http://www.score.org/downloads/NonDisclosureAgreement.pdf