Tuesday, August 20, 2019
Global Warming - Mitigation is Not Feasible Essay examples -- Climate C
Global Warming - Mitigation is Not Feasible I am in the adaptation group, and I am trying to help my teammates by providing information on the greenhouse gas emissions due to transportation sector. I will provide facts that mitigation in transportation is a near failure. The whole purpose of my part in the group is to attack the opponent in the area of greenhouse gas emissions. From the EPA, the major cause of rising global temperature, part of the climate change, is due to excessive greenhouse gas emissions. They will contribute to warm up the Earthââ¬â¢s atmosphere by absorbing radiation and altering the chemical composition of the Earthââ¬â¢s atmosphere. 15,000 pounds of those are emitted annually per person in the US, for which 12500 pounds are carbon dioxide. Transportation sector constituted 27% of the US greenhouse gas emissions. Despise decreases in other sectors, greenhouse gas emissions from transportation sector have been rising 1-4% steadily in the last five years. Transportation mode alternation will affect the emissions in the long run since transportation mode is considered a long-term energy consumption pattern. From the US Census 2000, the vehicle occupancy data will help us better understand the details in the transportation modes in the US. The average vehicle occupancy varies from 1.057-1.145 person per car. Carpool programs can only increase the vehicle occupancy up to 2.27 person per car, which is not up to half of the vehicleââ¬â¢s capacity. The veh...
Monday, August 19, 2019
The Besieged Lieutenant in Othello Essay -- Othello essays
In William Shakespeareââ¬â¢s tragedy Othello, the audience finds a victim who is beset by Iago more than once, but who recovers in both cases ââ¬â Cassio. He is the sole survivor among the main characters. In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley rejects the ancientââ¬â¢s accusation that Cassio is an inexperienced soldier: That Cassio, again, was an interloper and a mere closet-student without experience of war is incredible, considering first that Othello chose him for lieutenant, and secondly that the Senate appointed him to succeed Othello in command at Cyprus; and we have direct evidence that part of Iagoââ¬â¢s statement is a lie, for Desdemona happens to mention that Cassio was a man who ââ¬Ëall his timeââ¬â¢ had ââ¬Ëfounded his good fortunesââ¬â¢ on Othelloââ¬â¢s love and had ââ¬Ëshared dangersââ¬â¢ with him (III.iv.93). (199) Cassio makes his first appearance in the play in Act 1 Scene 2, when he is conducting the official business of the duke of Venice, namely the request of the ââ¬Å"haste-post-haste appearance / Even on the instantâ⬠of the general because of the Ottoman threat on Cyprus. Brabantioââ¬â¢s mob briefly delays matters, and then Cassio disappears from the stage until Act 2. He disembarks in Cyprus and graciously announces: ââ¬Å"Thanks, you the valiant of this warlike isle, / That so approve the Moor!â⬠After chatting with Montano and other gentlemen of the isle, he welcomes Desdemona, ââ¬Å"our great captainââ¬â¢s captain,â⬠ashore: ââ¬Å"The riches of the ship is come on shore! / Ye men of Cyprus, let her have your knees!â⬠Observing how Iago, in his negative remarks about women, grates on Desdemona, Cassio gives her some sound advice for enduring the banter of the ancient: ââ¬Å"He speaks home, madam. You may relish him more in the so... ...of the play. However, we have a number of brief revelations of his personality that mark him distinctly ââ¬â in his genuine anxiety for Othelloââ¬â¢s safety, in his abstaining from taking part in the bold and suggestive comments of Iago to the two women as they wait for Othelloââ¬â¢s ship and, a little later, in his sincere regret about the loss of his reputation after he has partaken of the wine which Iago has forced upon him. (85-86) WORKS CITED Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Coles, Blanche. Shakespeareââ¬â¢s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos. The Besieged Lieutenant in Othello Essay -- Othello essays In William Shakespeareââ¬â¢s tragedy Othello, the audience finds a victim who is beset by Iago more than once, but who recovers in both cases ââ¬â Cassio. He is the sole survivor among the main characters. In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley rejects the ancientââ¬â¢s accusation that Cassio is an inexperienced soldier: That Cassio, again, was an interloper and a mere closet-student without experience of war is incredible, considering first that Othello chose him for lieutenant, and secondly that the Senate appointed him to succeed Othello in command at Cyprus; and we have direct evidence that part of Iagoââ¬â¢s statement is a lie, for Desdemona happens to mention that Cassio was a man who ââ¬Ëall his timeââ¬â¢ had ââ¬Ëfounded his good fortunesââ¬â¢ on Othelloââ¬â¢s love and had ââ¬Ëshared dangersââ¬â¢ with him (III.iv.93). (199) Cassio makes his first appearance in the play in Act 1 Scene 2, when he is conducting the official business of the duke of Venice, namely the request of the ââ¬Å"haste-post-haste appearance / Even on the instantâ⬠of the general because of the Ottoman threat on Cyprus. Brabantioââ¬â¢s mob briefly delays matters, and then Cassio disappears from the stage until Act 2. He disembarks in Cyprus and graciously announces: ââ¬Å"Thanks, you the valiant of this warlike isle, / That so approve the Moor!â⬠After chatting with Montano and other gentlemen of the isle, he welcomes Desdemona, ââ¬Å"our great captainââ¬â¢s captain,â⬠ashore: ââ¬Å"The riches of the ship is come on shore! / Ye men of Cyprus, let her have your knees!â⬠Observing how Iago, in his negative remarks about women, grates on Desdemona, Cassio gives her some sound advice for enduring the banter of the ancient: ââ¬Å"He speaks home, madam. You may relish him more in the so... ...of the play. However, we have a number of brief revelations of his personality that mark him distinctly ââ¬â in his genuine anxiety for Othelloââ¬â¢s safety, in his abstaining from taking part in the bold and suggestive comments of Iago to the two women as they wait for Othelloââ¬â¢s ship and, a little later, in his sincere regret about the loss of his reputation after he has partaken of the wine which Iago has forced upon him. (85-86) WORKS CITED Bevington, David, ed. William Shakespeare: Four Tragedies. New York: Bantam Books, 1980. Bradley, A. C.. Shakespearean Tragedy. New York: Penguin, 1991. Coles, Blanche. Shakespeareââ¬â¢s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.
Sunday, August 18, 2019
Drug Testing in the Federal Workplace Essay -- Substances Employment Pa
In September 1986, President Reagan issued Executive Order 12564. This was done in an effort to make the Federal Government a drug free work place. He believed that persons who used illegal drugs were not suitable for Federal employment. The order required the heads of governmental agencies to establish both a voluntary and mandatory testing program to determine the use of illegal drugs by employees in sensitive positions. Sensitive position employees were defined to include employees granted access to classified information and individuals serving under presidential appointment. It further included Law enforcement officers and other positions that the agency head determined involve law enforcement, national security, the protection of life and property, public health or safety, or other functions requiring a high degree of trust and confidence. Executive Order 12564 allowed the testing of federal employees when there is reasonable suspicion of an employee using drugs. Testing can be done if there is an examination authorized by the agency regarding an accident or unsafe practice. It can also be used as part of a follow-up to counseling or rehabilitation for illegal drug use through an Employee Assistance Program (EAP). A follow-up two months later to the order spelled out the requirements for random drug testing of employees in sensitive positions. Agency heads were to take into consideration the nature of the agency mission; it's employee's duties, and the efficient use of agency resources. Also taken into consideration was the danger that could result from the failure of an employee to fulfill his responsibilities sufficiently. Right of Privacy Most Americans probably feel they have a right to privacy concerni... ... Bibliography Cozetto, Don A., Theodore B. Pedeliski and Terrence J. Tipple. Public Personnel Administration. New Jersey: Prentice Hall, 1996. Federal Employees Almanac, 45th Edition: Federal Employees News Digest, 1998. Inaba, Darryle S. and William E. Cohen. Uppers, Downers, All Arounders. Ashland, Oregon: Cinemed, 1989. International Labor Office. Conditions of Work Digest, Volume 12, Number 2,Workers Privacy Part III: Testing in the WorkPlace. Geneva: International Labor Office, 1993. Potter, Beverly and Sebastian Orfali. Drug Testing at Work: A Guide for Employees. Berkeley: Ronin Publishing, 1990. Savage, David, "Federal Workers Lose Bid to Halt Drug Testing," Los Angeles Times, 3, March 1998, Sec. 1A, p.10. Thompson, Robert Jr., Substance Abuse and Employee Rehabilitation. New York: Bureau of National Affairs, Library of Congress, 1990.
Saturday, August 17, 2019
Samsung Electronics Business Plan
Samsung Electronics founded in 1969 with its headquarters in Samsung Town, Seoul, is part of the Samsung Group, which includes dozens of companies with vast interests. Through the last 40 years, the company had risen to become a global leader in the consumer electronics brands market with its innovative products such as mobile phones, TVs, and monitors. At present, Samsung Electronics leads the Samsung subsidiaries with more than 157,000 employees in their various assembly plants and sales network across 65 countries around the globe. With its revenue of $117. 4 billion in 2009, it has become one of the world class electronics company. Furthermore, Samsung Electronics industry is consumer electronics, Telecommunications and semiconductor. According to information of their corporate website, from its pioneer operations of an export business, the company has divested into electronics with specialty in digital, media, and microchips, memories, and systems integration. At present, the companyââ¬â¢s innovative solutions on products and processes are recognized globally. The company attained a leadership position in the year 2009 when it surpassed leader Hewlett-Packard the erstwhile leader. Importantly, as a response to the downturn in the economy in 2009, Samsung Electronics of Seoul, South Korea, ââ¬Ëimplemented a structural reorganization to become more efficient to deal with worsening economic conditions. According to a Samsung spokeswoman Hwang Eun-ju, the changes were necessary to ââ¬Å"effectively respond to the current global recession. â⬠Samsung embarked on a management structural change from the sole Chief Executive Officer system, to a dual management structure with effective teams. Goals. Given revolutionary changes and opportunities digital age has brought to global businesses, Samsung electronics has and will continually respond with advanced technologies competitive products and innovativeness. Over the next five years and more, Samsung Electronicsââ¬â¢ goal is to display unflinching commitment to making life easier and more comfortable for its consumers by taking advantage of the groupââ¬â¢s key strengths: ââ¬Å"New Technology,â⬠ââ¬Å"Innovative Products,â⬠and ââ¬Å"Creative Solutions. â⬠Suffice it to say at this point that, in all the aforementioned goals, controlling cash flow and profitability will be an undertone. Products Samsung Electronics is the global leading manufacturer of memory chips, LCDs, and flat screen televisions, and is competitive in mobile manufactures. For over a decade, Samsung has maintained its leading position in microchip making. The company also manufactures an array of home appliances, TV/audio and video, cameras, and camcorders, monitors, and notebooks, and print solutions. In the area of wireless networking, Samsung Electronics developed protocols that were accepted internationally and used widely in foreign markets. Summary Organizational structure, control, and coordinating mechanisms are key variables for strategic implementation. An adaptive organizational structure facilitates changes in strategy, competitive moves, and changes in the environment. (Deresky, 2010, p. 257). Samsung Electronics which is a flagship of the Samsung group has carved a niche for its self in the consumer electronics market. Their major goal is to stay innovative to give value to their core groups- the industry, partners, and employees. In doing this however, an organizational structure that supports cash flow management and profitability will be erected to combat negative economic trends. References * Deresky, H. (2011). International management: Managing across borders and cultures (7th ed.). à Boston, MA: Prentice Hall. Samsung beats HP to pole position. Financial Times. Retrieved April 23, 2011 from http://www.ft.com/cms/s/2/c48d477a-0c3b-11df-8b81-00144feabdc0.html. Samsung Electronics Background. Retrieved, April 24, 2011 from ceridian.co.uk à www.ceridian.co.uk/hr/brochures/Samsung
Friday, August 16, 2019
Mmsd Food Service Case Study
MMSD Food Service Case Study The Madison Metropolitan School District in Madison, Wisconsin has gone through lots of modifications since the year 1965. They have grown in different ways such as proportions, and also changed the meals programs, consolidated in certain areas, and contracted with other programs.They have gotten missed on some budgets, and have gained and lost money, they have even had different sets of rules and politics that they have dealt with. But even as the challenges have come and the changes are continuously made there is a constant (if at sometimes slow) positive and steady progress There are many tips to make towards the food service production manager of the Madison Metropolitan School District.First, it is so important for them to stay up with the times and also with the politics involving school food service. This can play a pivotal role in several ways starting with things like how long children are given to eat their meals and even how clean the school ea ting area are there are also guidelines that need to be followed when it comes to the actual nutrition of the food.Second, staying with the times and knowing what the current food trends for breakfast, lunch, and also all of the options for items offered individually can help tremendously in avoiding unsatisfied ââ¬Å"customersâ⬠or children The last suggestion that I would make would be to pay attention to the current economy to ensure they will find the best staff at a decent cost, volunteers could also help in this area. If these suggestions were put into use it would be a greater long-term advantage to the MMSD.The impact from the current economic and political conditions on MMSD in the future will mainly concentrate on cost and health or nutrition. The industry does want to offer healthier choices for the students but these healthier options often come at a greater cost and this can have a huge economical impact on the MMSD. The political influence changing and making new laws, having to worry with childhood obesity, and regulating diet will impact MMSD it will be difficult to stay on the right track and with the new regulations and rules and still be economically sound with the added cost of more nutritious options. Madison Metropolitan School District comes with an open foodservice program. This open system features a mixture of business ââ¬Å"inputsâ⬠and ââ¬Å"outputsâ⬠concentrating on economic, psychological, and sociological factors (Payne-Palacio, 2005)â⬠. This technique can also be interdependent through the impacts and interactions it has using the environment. These types of inputs include money, raw materials, time, equipment, amenities, and personnel. The outputs would be the completed products; a la carte items, well prepared meals, and catered events. Mission Statement ââ¬âMadison Metropolitan School District is focused providing all of its students with nutritious and appealing food options in a safe, clean and a ttractive atmosphere. Our staff is deeply devoted to working together with each other and the students to guarantee that each of the students has nutritious means and that we also make and keep an efficient plan in place that remains economically sound. MMSD Foodservice Program Illustration ââ¬â Together with the Madison Metropolitan School District being so disseminate to service all 40 individual schools, you will definitely find some challenges present in the food safety area.Thankfully there is a science related meal specialist that is used by the school district that works round the clock full time to help put into use and utilize and asses programs along with the Hazard Analysis and Critical Control Point (HACCP). The main and most important concern is proper food handling techniques. Using the high turnover and also the language barrier due to a diversified staff, training gets a challenge. The MMSD has set up their very own requirements of successfully completing the SER VSAFE food safety course by most if not all their employees.This can help in ensuring every employee is properly trained. Additionally, they've taken precautionary steps with products to lessen the chance of pathogens within the operation. The meals service for MMSD serves mainly an extremely susceptible population since most of their customers are children. To be able to assist in lowering the risks towards the children, the meals safety manager must adapt their recipes to satisfy HACCP principles. The first process should begin with those recipes including raw eggs, poultry, meat, as well as dairy food (Payne-Palacio, 2005).MMSD does not permit any kind of raw meats brought into their facilities that they are taking the proper and highest precautions and doing their best to ensure the safety of the food and in turn the safety of the children they are serving. As being a new quality control manager at MMSD, the evaluation procedure for the present cleaning program is actually a cha llenge. The very first suggestion is always to discuss with the representatives of laboratories and also have them supply you with the training or the employees so that the information can be taught and carried on to other employees.The schools that don't possess a current cleaning program in place most likely don't have dish washing machines and are the primary schools which only receive pre-packs in disposable containers or things like individually packaged fruit cups, yogurt, cartons of milk or packages of crackers. This doesn't mean they just don't need to find out how you can properly clean other locations employees need to know what the proper techniques are for all locations whether or not they have pre packaged foods or the foods are prepared on site.Procedures need to be setup including guidelines and rules as to temperature of water, detergents, surface being washed, what things to use to wash it, and what's being removed. This method will include every surface food touche s. The foodservice program at MMSD has several unique characteristics which have to be taken into account when planning their menus. Some of the most important areas and aspects are cost and food selection popularity (Payne-Palacio, 2005), but they're only some of the points to consider.Using the diversity from the make-up from the school types, the initial characteristics also change. The elementary schools have to meet particular USDA nutrient options, whereas middle schools or high schools may be used as the standard food for other schools to follow. Some other things that need to be considered are food options as well as ongoing support from the surrounding community. The Wisconsin Homegrown Lunch project is really a unique program concentrating on including locally grown foods. It's a direct effect on not merely the schools and also the farmers, however the community in general.The decision by MMSD to change some of its vendors within the program from the competitive bid method will still come with some problems and issues as with any program. The main concern is the costs and whether or not they become too much in time. Inflation can be an issue, but regular auditing from the invoices is going to be essential for the school to execute. Also there is the concern of receiving 60 to 80% of the product from only one single supplier. The question is what will happen if there is an issue with a certain supplier especially if the main source is one upplier. The procedure to acquire a new and reliable supplier(s) could take months and become a challenging task to beat. There are also some unique factors that could impact even the very best vendor agreement using the kinds of meals that are purchased and sought after by the MMSD. Using the cook/chill production system consistency within the ingredients in addition to space for storage, transportation including the time and distance of travel, and preparation time are normal and predictable considerations.Using th e USDA meal program for breakfast and lunch the concern will be using the nutritional integrity with the food in line with the regulations established. Finally, with meals packed in aluminum containers the price of them along with the integrity might be sacrificed. ââ¬Å"The best vendor agreement would need to assure every one of the requirements with the MMSD in addition with the USDA tend to be upheld. â⬠A Food Production Center (FPC) administrator must possess expert qualities and skills to operate effectively with maintenance.The fundamental skills associated with an administrator include multi tasking, organization, the ones skills. They are exactly the same inside the FPC. However, you will find innovative skills needed at the same time. A fundamental understanding as well as knowledge of the organization is essential. Having the ability to ahead want to prevent issue is important when confronted with perishable items. Understanding how to correctly rotate stock and get ready for the upcoming days will make sure frozen products tend to be thawed and ready when they're needed.When cooking large amounts of food that will be consumed by a large number of individuals there will be the need to find adjustments that may require some changes to the recipes sustain the require a cook/chill program. The quantity of wet and dry ingredients will have to be adjusted to take into account the elevated moisture within the blast chiller. Quite often the product isn't cooked throughout because the process will finish within the final heating. In addition, the finishing touches might not be contained in the dish.Often circumstances arise inside the individual cooking targets causing conflicts together in places like the MMSD Food Production Center. The issues could include meals with both cold and hot products, variations in cooking times, in addition to a specific temperature. Through an appropriate flow of food sequence for just about any particular days work wil l alleviate the issues before they come up. While preparing new recipes for the MMSD there will need to be a focus on getting the students active in the sensory analysis have both benefits and drawbacks.The professionals range from the acceptance from the consumer thus guaranteeing the sale from the item, consumer feedback to alter what exactly is not appropriate and ruling out what exactly is not wanted before a lot of time and expenditure was wasted about it. The cons are which the students usually are not experienced in the nutritional requirements; they're basing their analysis on flavor and aesthetics alone. And also the have no idea your budget restraints; numerous recommendations usually are not feasible.Students will be pleased with pizza every single day. Inside the Madison Metropolitan School District mealtime must run successfully and effectively. Meals contain a cool pack, a hot pack, and carton of milk that the student bunch and carry towards the dining tables you can e at. Because there are more and more students released at 10 minute intervals to be fed, you will find some challenges. Timing may be the first challenge. The hot packs have to be ready for each and every number of students because they are released and can't be too hot or too cold.The lines should also move efficiently since the students take a mainly short time to consume their meals and might also have recess. Teachers should also make certain they release their students when needed. Releasing students too soon or too late could lead to a back-up within the cafeteria. Finally, space and also equipment requirements should be present to take care of the availability of meals served at each and every school. Flow of food from Receiving to Delivery ââ¬â Equipment Classification ââ¬âCooking Non-cookingDish washing Service Equipment Production Equipment Equipment Equipment Combination Oven20-Quart MixerPan WasherBox Baler Range/OvenFood ProcessorDisposerCan Crusher 2-Burner Rang eSlicerPackaging Machine Convection Ovens Can Opener Fryer80-Gallon Steam Kettle Rotary Rack Oven100- Gallon Steam Kettle Booster Heater40-Quart Steam Kettle ProoferTilting Braising Pan By looking at the above list of equipment, it may seem that the menu offered through the MMSD facility is really a semi-selective menu.Using the quantity of ovens, number of kettles, in addition to mixers and fryers, I would also consider a number of food choices in a number of different food groups. In identifying the quantity of solid waste generated through the MMSD, would recommend a waste audit. Considering the variety of items currently being recycled needing to sort through precisely what is left over to find out each category will be expensive and incredibly time intensive. The audit can give accurate data for the specific requirements of MMSD.MMSD foodservice can help to eliminate the quantity of waste manufactured by exploring other available choices for recycling, particularly the aluminum cans and cardboard milk cartons. They might also consider using silverware rather than plastic ware. This could reduce waste, but might be expensive with regards to cleaning and sanitizing the utensils. Finally, I'd start discussing and recommending and teaching elementary students the importance of recycling with in the class room in which they could then put that information to good use and example during their meal times overall, the present recycling practices at MMSD are great.The very fact they recycle oil and food waste as well as the cardboard and cans is a great asset to them in the short and long term. I think a great idea would be to see if there is any way to reuse the oil or find other ways to ââ¬Å"use the waste to avoid further landfill usage. References ââ¬â Payne-Palacio, June and Theis, Monica (2005) Introduction to Foodservice, Tenth Edition, Prentice Hall http://www. localharvest. org/wisconsin-homegrown-lunch-program-farm-to-school-M11038 http://www. wisco nsinlocalfood. com/Wisc%20homegrown%20lunch. htm
Thursday, August 15, 2019
Colonization and its Impacts
In addition to this the first wave was caused by the lust for gold, glory, and mercantilism. The second wave had the desire to secure sources of raw materials and to educate and save the native people. The colonization of Africa happened between the 1 ass's and 1 ass's. African societies put up forms of resistance to fight against the attempt to colonize their countries. In despite of the fight, most of Africa had been colonized by European powers. When the European imperialist pushed into Africa it was titivated by three main factors which were social, political, and economic.Africans were used by the Europeans as a source of salves, raw materials, and riches. The imposition of colonialism on Africa would alter its history forever. There modes of thought, and ways of life were impacted by the change. Prior to the ââ¬Å"scramble for Africa,â⬠their economies were advancing in every area, mostly in the area of trade. The colonizing of Africa was to exploit the physical, human, a nd economic resources of an area that would benefit the longing nation. Before the colonization, Africa was not economically isolated from the rest of the world.The African states engaged in international trade and the West Africa had specifically developed extensive trading systems. After Livingston opened African the Western missionaries moved in by the thousands. Benefits of the missionaries being involved were hospitals, colleges, schools, development projects, abolition of slavery, and improved agricultural methods. With all these benefits you would think it was he best thing that has ever happened, but with all these benefits it came with a cost.European colonialism brought many things to Africa to include rails and roads but it also cut brought conflicts in the societies today. When the rails and roads were put up, it cut the African continent up into several administrative units. In doing this it created a drag on its development but with everything going on in Africa the ma in conflicts cannot be blamed on colonialism. The African leaders and their greed to satisfy their riches, their ironies and their families is what puts an impact and conflicts in the world today.
Advertising Informs to Our Benefit Essay
The two articles ââ¬Å"Youââ¬â¢re soaking in itâ⬠by Pozner, and ââ¬Å"How Advertising Informs to our Benefitâ⬠by Calfee, offer two very different takes on the effects of advertising. Pozner claims that movies and TV shows have become a new medium for companies to present their ads. She goes on saying how these companies exploit their audiences by portraying a fictional society. Although she is very critical, I agree with her, that ads such as Nike sneaker one saying how our product will always be there and at the same time never judge you. I feel this is a very common tactic in the ad business and can sometimes remove consumers from reality. Furthermore she is very critical of relationships portrayed in todayââ¬â¢s ads. I agree that ads predominately focused on using strictly sex appeal and unemotional bonds between the models can provide its viewers with misconceptions that over time are actually accepted to be true. This problem is one she takes very seriously to be harming our children. Speaking from a feministââ¬â¢s perspective she deals predominantly with the effects on women and whenever she touches on men, it is only to describe how they are damaging women. On the contrary, Calfee presents a positive light on the world of advertising. While its clear that companies number one goal is to make money, the way in which the ads are constructed can be beneficial to consumers. By describing effects that products offer, consumers in a sense become educated on the product. I like how Calfee mentions the transition taken place within ads. More than ever, companies are moving from describing the positives to why their product is ââ¬Å"less-badâ⬠than their competitors. This results in open knowledge describing the harmful effects of the product. Furthermore the back and forth competition between companies will lead to lower prices for consumers.
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